Essays about: "Consumer Value Creation"

Showing result 16 - 20 of 113 essays containing the words Consumer Value Creation.

1. 16. Exploration of the next generation of green electricity procurement strategies : Evaluation of 24/7 carbon-free electricity and emissionality and their implications for carbon accounting

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Eloi Fàbrega Ferrer; [2022]
   Keywords : Carbon Accounting; Electricity Procurement; Emissionality; Emissions; Renewables; 24 7 Carbon-Free; Förnybar Energi; Koldioxidfri Dygnet Runt; Koldioxidredovisning; Koldioxidutsläpp; Upphandling Av El;

   Abstract : Under the current climate emergency, the electricity industry is taking quick steps to introduce new technology and market processes that could contribute to the decarbonization of the power system. The creation of the energy attribute certificates more than two decades ago has allowed consumers to choose the origin of their electricity. READ MORE

3. 17. The Influence of Market Dynamics on Business-to-Business Platform Service Pricing : A Case Study in the Spirits Industry

   University essay from Uppsala universitet/Industriell teknik

   Author : Andreas Nygren Ålander; Vilhelm Simoni; [2022]
   Keywords : business model; digital service; platform service; two-sided platform; multi-sided platform; pricing strategy; business-to-business; platform strategy; network effect; market dynamics;

   Abstract : Digitization of business has evolved business strategies and models. Companies have found new ways of value creation and consequently innovated monetization. A prominent area where this can be seen is within platform services, which lacks business-to-business research. Knowledge contribution in this area is therefore warranted. READ MORE

4. 18. A Bland New Way To Imitate? A Qualitative Study Exploring the Phenomena of Blands Through Consumers' Perceptions

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Oskar Hoff; Hugo Röken; [2022]
   Keywords : Blands; bland blueprint; customer-based brand equity; imitation strategy; me-too brands; consumer value creation; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this thesis is to explore the phenomenon of blands – A rise of brands that potentially adhere to a similar blueprint while claiming to be disruptive, unique and extraordinary. Moreover, this thesis aims to create an understanding of how consumers perceive blands as well as well as how value is created. READ MORE

5. 19. Newsjacking and generation Z consumer behavior : Identifying patterns through a comparison with generation Y

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Alice Goret; Erik Lifvergren; [2022]
   Keywords : Generation Z; Generation Y; Newsjacking; Social Media; Value Creation;

   Abstract : The term Newsjacking was popularized by David Meerman Scott in his book “The new rules of marketing & PR” (2020). The author describes this practice as a tool for marketers that consists in turning “a breaking news story” into an advertisement (p. 360). READ MORE

6. 20. Value Co-creation in Slow Fashion : Exploring opportunities in new product development

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Gunnhildur Pétursdóttir; Liisi Lehtonen; [2022]
   Keywords : Slow fashion; Value co-creation; New product development; Consumer perspective; Company perspective;

   Abstract : Purpose: The purpose of this study is to advance the knowledge on value co-creation in new product development (NPD) in the context of slow fashion, with specific emphasis on investigating the interest of slow fashion consumers to engage in the NPD process and brands' perspective regarding this. Via exploring the value co-creation phenomena in the slow fashion industry context, this study also intends to apply and discuss the suitability of currently available value co-creation theories for the slow fashion context. READ MORE