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Showing result 1 - 5 of 9 essays matching the above criteria.

1. 1. Where there is road, there is fire (influence): An exploratory study on the influence of roads in the spatial patterns of Swedish wildfires of 2018

   University essay from Lunds universitet/Institutionen för naturgeografi och ekosystemvetenskap

   Author : Gabriel Romeo Ferriols Pavico; [2023]
   Keywords : Geography; GIS; Wildfire; Fire Spatial Patterns; Road; Conformity; FWI; Earth and Environmental Sciences;

   Abstract : This study focuses on the Swedish wildfire season of 2018, when the country incurred ten times more than the average burnt area that occurred in previous years. The study aims to address a broad research question: Do roads influence the size of the burned area? This study fills the gap in research on the effects of roads in the spatial patterns of wildfires. READ MORE

3. 2. A Consumer Study of Chinese Smartphones Influences of Purchase Intention in Sweden

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Natalia Lopez; Tianyao Zhang; [2017]
   Keywords : International Marketing; Consumer Behavior; Purchase Intention; Brand Familiarity; Product Quality; Country of Origin; Huawei; Chinese smartphones; marketing strategy.; Social Sciences;

   Abstract : Title: A Consumer Study of Chinese Smartphones: Influences of Purchase Intention in Sweden Seminar Date: May 31st 2017 Course: BUSN39 Business Administration: Global Marketing Authors: Natalia Lopez Casco and Tianyao Zhang Supervisor: Ulf Johansson Key Words: International Marketing; Consumer Behavior; Purchase Intention; Brand Familiarity; Product Quality; Country of Origin; Huawei; Chinese smartphones; marketing strategy. Purpose: The purpose of this research was to explore the elements that influence purchase intention of Chinese smartphones in Sweden. READ MORE

4. 3. Made in Italy

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Hanna Mölne; Stina Lamm; [2013]
   Keywords : Italian fashion industry; Made in Italy; Nation branding; Craftsmanship; Delocalisation; Griffe; Country-of-Origin; Starlight Effect; Made in;

   Abstract : This paper investigates how professionals within the Italian fashion industrycollaborate and communicate to develop the nation brand Made in Italy. Theproblem of brand confusion, which occurs when the different parties within anation does not cooperate towards a distinct brand message, is analysed. READ MORE

5. 4. Branding Sri Lanka : A case study

   University essay from Institutionen för marknadsföring (MF)

   Author : Gabriella Eriksson; Sofia Rudell; [2013]
   Keywords : place branding; country branding; destination branding; tourism; economic growth; developing countries; branding; brand evaluation; infrastructure; stakeholders engagement; brand identity; brand architecture; brand communication; brand articulation; word-of-mouth; brand experience; Sri Lanka;

   Abstract : This bachelor thesis is conducted as a Minor Field Study (MFS) in Sri Lanka, funded by the Swedish International Development Cooperation Agency (SIDA). The tourism industry have become a key factor for economic growth in several developing countries. A section of branding which refers to branding of a whole country is place branding. READ MORE

6. 5. Branding Spain : analyzing the organizations behind the image of Spain in Sweden

   University essay from Institutionen för humaniora och samhällsvetenskap

   Author : Oscar Alvarez Martinez; [2010]
   Keywords : Nation branding; nation brand; Spain; Sweden; nation brands index; competitive identity; country of origin; made in; public diplomacy; international trade.;

   Abstract : Globalization abates barriers and makes the world similar, but also leads countries to perform like companies seeking and competing for global capitals. In this competition the „nation brand‟ becomes a critical tool to stand out and attract any sort of foreign investments. READ MORE