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Showing result 1 - 5 of 19 essays matching the above criteria.

1. 1. How to Make a Narrative Fly?

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Kevin Fritz; [2023]
   Keywords : Brand legitimacy; discursive theory; lexical choices; semiotic resources; narrative; multimodal critical discourse analysis; SAS; storytelling; strategic communication; digital media; Social Sciences;

   Abstract : The airline industry has been heavily affected by crises that have occurred in the last years. By using the theory of brand legitimacy and storytelling, a multimodal critical discourse analysis was conducted. 2020 is a year by many seen as a paradigm shift, due to the Covid-19 pandemic. READ MORE

3. 2. The Moral Constraint on Political Principles in Bernard Williams’s Political Realism

   University essay from Uppsala universitet/Statsvetenskapliga institutionen

   Author : Hugo Sundman; [2023]
   Keywords : political realism; Bernard Williams; virtue ethics; Rosalind Hursthouse;

   Abstract : This essay argues that Bernard Williams’s political realism presupposes a moral constraint on the political principle of legitimacy, and that Williams’s realism does not articulate a distinctive political normativity. To critically engage with the ethical idea of a moral constraint on political principles, Williams’s ethics is contrasted with Rosalind Hursthouse’s neo-Aristotelian virtue ethics. READ MORE

4. 3. Green brands & Greenwashing: A narrative journey towards legitimacy

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Camille Pujol; [2022]
   Keywords : strategic communication; environmental sustainability; green brand; legitimacy; narrative; greenwashing; Social Sciences;

   Abstract : The aim of this thesis is to develop knowledge and identify legitimacy attempts for green brands to construct themselves in order to circumvent greenwashing challenges. The researcher studied the promotional content of Patagonia and the Slovenia destination brand (I Feel Slovenia) based on a pragmatic and moral legitimacy framework, supported by narrative analysis. READ MORE

5. 4. Appeal mechanisms and Investment Court Systems in Investor-State Dispute Settlement : An analysis of AM and ICS suggestions, in light of contemporary reform

   University essay from Uppsala universitet/Juridiska institutionen

   Author : David Drakopoulos; [2021]
   Keywords : arbitration; investor; State; ISDS; IIA; BIT; appellate mechanism; AM; Investment Court System; ICS; economic imperialism; status quo; regime; environment; human rights; multilateral investment court; MIC; UNCITRAL; ICSID; CETA; ECA; European Court of Arbitration; foreign investment; capital; capital importing; capital exporting; reform; international investment law; IIL;

   Abstract : We begin with a short analysis of the history of Investor-State Dispute Settlement (ISDS). We then discuss the merits and demerits of the regime, such as the arguments between finality, speediness, and correctness. READ MORE

6. 5. Licence to Talk : Sustainability Managers and their Managerial Realities within the Corporate Sustainability Paradox

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Mounia El hajjari Borg; Elin Sundberg; [2021]
   Keywords : Sustainability managers; sustainability-dedicated professionals; sustainable development; sustainable management; corporate sustainability; corporate paradox; CSR; stakeholders; governance; sustainability strategies; communication; strategic communication; sustainability reporting; non-financial disclosure; private sector in Sweden; paradox approach; paradox perspective; business case; social and environmental responsibility; organizations; multinationals; MNC; Nils Brunsson; organizational theory; organizational hypocrisy; neo-institutionalism; organizational individuals; organizational tension on the individual level; decision-making; action; business operations; isomorphism; institutional logics; market logics; reporting frameworks; GRI; global reporting initiative; walk the talk; change making; change agent; systemic change; behaviour and human resources; identity work; organizational sociology; legitimacy; organizational external and internal pressures.; Hållbarhetschefer; hållbarhetsrelaterade roller; hållbar utveckling; hållbar ledning; hållbarhet; paradox; CSR; intressenter; styrning; hållbarhetsstrategier; kommunikation; strategisk kommunikation; hållbarhetsrapportering; icke-finansiell information; privat sektor i Sverige; paradox perspektiv; affärsstrategi; socialt och miljöansvar; organisationer; multinationella företag; MNC; Nils Brunsson; organisationsteori; organizational hypocrisy; hyckleri; neo-institutionalism; organisatoriska individer; individnivå; beslutsfattande; affärsverksamhet; isomorfism; institutionell logik; marknadslogik; rapporteringsramverk; GRI; global reporting initiativ; walk the talk; förändringsarbete; förändringsagent; systemförändring; beteende och mänskliga resurser; identitetsarbete; organisatorisk sociologi; legitimitet; externa och interna påtryckningar.;

   Abstract : While sustainability-dedicated managers and related titles represent a profession that has hardly existed for more than a decade, it is not surprising that the field of research concentrating on these professionals is in itself relatively new. With an increasing demand for corporations to take their social and environmental responsibility, and a corporate sustainability characterized by tension and paradox, we found it of importance to explore the role and entanglements of these professionals. READ MORE