Essays about: "authentic behaviour"

Showing result 1 - 5 of 10 essays containing the words authentic behaviour.

  1. 1. Influencer marketing: An exploratory study to identify consumer behaviour online

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emilia Möller; Ina Farag; [2022]
    Keywords : Social Media; Influencer Marketing; Impulse Buying Behaviour; Consumer Behaviour; Business and Economics;

    Abstract : Thesis purpose: The purpose of this study is to understand what impact social media influencers have on consumers' online behaviour. We further aim to understand the interrelationship between social media influencers and online impulse buying behaviour. READ MORE

  3. 2. "As close as possible" - Sustainable Tourist Behaviour as Defined by Lifestyle Entrepreneurs : The Case of South-east Iceland

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Alexandra Klaudia Jakubčiaková; [2021]
    Keywords : ;

    Abstract : This thesis project studied how a tourism campaign using the tool of nudging can be created. The objectives of the research were to identify what sustainable practices do the lifestyle entrepreneurs in Iceland conduct, and on the contrary, which activities of tourists they perceive as unsustainable. READ MORE

  4. 3. From Selling Point to Experience Point - A Qualitative Exploration of How Millennials Shop Offline and How to Attract Them to Physical Retail Stores

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Annemarie Besenthal; Svea Pohl; [2018]
    Keywords : Customer experience; motivations; expectations; physical retail; tech and touch; engagement; emotions; in-store customer experience; experience point; emotional experience; Business and Economics;

    Abstract : The purpose of this thesis is to understand the motivations and expectations of millennials to shop offline in order to find out how retailers can respond to these by means of in-store customer experience and thus create an attractive experience point. We first examined literature in regards to motivations and expectations that influence customer behaviour in order to gain an understanding of the customer perspective. READ MORE

  5. 4. THE INFLUENCE OF LEADERSHIP BEHAVIOURS IN THE INTERNATIONALISATION PROCESS OF MNCS

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Sonia Bergman; Hanna Dackland; [2018]
    Keywords : Internationalisation; Multinational Corporations; Authentic Leadership; Sustainable Leadership; and Relational Leadership.;

    Abstract : Background -Today's international business environment has facilitated the internationalisation process for firms all around the world by the reduced barriers to international trade (Efrat and Shoham, 2012). An expansion across borders is desirable since it offers the possibility of future business activities and it can aid a company to reach superior performance (Cotae, 2013). READ MORE

  6. 5. Eldrimner Mathantverk : a collective brand for artisan produced food items

    University essay from SLU/Dept. of Economics

    Author : Karin Haglund; [2017]
    Keywords : artisan food production; artisan food producers; branding; certification system; collective asset; collective brand; coordination mechanisms; small-scale food producers; social capital; quality label;

    Abstract : Although mass production of undifferentiated commodities dominates the market for food products, a shift has turned consumers’ interests towards alternative food chains with a focus on quality attributes, origin and a stronger control and guarantee. But as the variety of food products expands, consumers require more information in their purchase situations. READ MORE