Essays about: "brand perception experience"

Showing result 11 - 15 of 34 essays containing the words brand perception experience.

1. 11. Online reviews’ influence on purchase decisions within the Hotel Industry

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Martin Ström; Olivia Karlsson; [2021]
   Keywords : Consumer behavior; Consumer perception; Purchase decision; Hotel industry;

   Abstract : Research Question: How do online reviews influence purchase decisions among potential consumers within the Hotel Industry?  Purpose: The purpose of this research is to gain a deeper understanding about the impacts in which online reviews has on consumer behavior and their decisions to actively select and purchase service from different hotels. The authors are striving to find answers to whether online reviews obtaining information about positive customer experiences within the hotel industry has a noticeable impact on the decisions made by customers. READ MORE

3. 12. Analysis of Consumers' Attitudes Towards Sustainability Communication of H&M

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Umar Zaidi; [2021]
   Keywords : Consumers’ attitudes; perception; brand sustainability; communication; sustainability claims; environment; eco-friendly; H M; consumers’ trust.;

   Abstract : With the growing trend of the manufacturing of sustainable products by the apparel brands, the eco-friendly consumers are becoming more interested in knowing the brands’ sustainability communication and their claims. This study has taken the Katz’s attitude functions theory as a framework to better understand the factors which can help in calculating the consumers’ attitudes towards the sustainability communication of H&M, the leading apparel brand of Sweden. READ MORE

4. 13. CSR is more than PR - Consumer perception of digital sustainability communication from fast fashion brands

   University essay from Göteborgs universitet/Graduate School

   Author : Julia Hafström; Antonella Shahin; [2020-06-23]
   Keywords : Corporate social responsibility; brand credibility; digital communication; sustainability; fast fashion brands;

   Abstract : This article focuses on consumer perception of digital sustainability communication and how the perception affects brand credibility. Sustainability has become an important matter and consumers today are aware of the consequences the fast fashion industry has on the environment. READ MORE

5. 14. Country-of-origin effect: Expanding brands from Taiwan to Lithuania

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julija Jadzeviciute; Ching Yen Yang; [2020]
   Keywords : East Asian COO effect; Moderators of COO effect; Product evaluation; Brand equity; Asian brand challenges; Business and Economics;

   Abstract : Thesis purpose: The purpose of this paper is to understand how Taiwanese brands can manage the country-of-origin effect on product evaluation in Lithuania. Methodology: This is a quantitative research based on primary data collected in Lithuania. READ MORE

6. 15. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

   University essay from Umeå universitet/Företagsekonomi

   Author : Rebecca Ketola; Sandra Norrman; [2019]
   Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

   Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE