Essays about: "digital distribution channel"
Showing result 1 - 5 of 17 essays containing the words digital distribution channel.
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1. Segmentation and Customer Acquisition Strategies for MNC Providing Mobile Financial Services in Emerging Markets : A study on bKash in Bangladesh
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Aim: The aim of the study is to investigate the segmentation and customer acquisition strategies that a MNC offers in emerging markets to implement digital financial service. The core purpose of the study would be to magnify two core research questions: 1 - How do MNCs segment customers to offer MFS in emerging markets? 2 - How MNCs offering MFS implement Customer Acquisition Strategies to be successful in emerging markets? Methodology: The methodology in this study is built on a qualitative method. READ MORE
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2. What's Next? A qualitative study about the growth of online B2C marketplaces in the Swedish fashion retail industry. Will curated marketplaces replace retail companies' own online channels?
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Online marketplaces are currently gaining popularity in the Swedish market, and global incumbents such as Amazon have recently entered the market. Marketplace platforms are traditionally seen as an additional distribution channel that serves as an opportunity for retailers to capture new revenue streams and customers. READ MORE
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3. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry
University essay from Umeå universitet/FöretagsekonomiAbstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE
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4. Digitizing and Mapping Channel Heads Across Various Forested Regions in Sweden Using a High-Resolution DEM : A Regional Analysis of How Landscape Properties Influencing Channel Head Initiation
University essay from Uppsala universitet/Institutionen för geovetenskaperAbstract : Acting as a hydrological link between the terrestrial landscape and the larger downstream river network, channel heads and their immediate headwaters are essential geomorphological features in our landscape. Not only due to their ability to transport water and sediment and cycling of nutrients, but as an important component for ecosystem productivity and aquatic habitats. READ MORE
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5. Designing Distribution Channel Strategies in the Digital World : An Exploratory Case Study on a Swedish Manufacturing Film
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Digital transformation has led to major shifts in the customer landscape and the roles of distribution channel partners, resulting in implications for the distribution channel strategy of manufacturing firms. Whereas previous research in the field focused primarily on the impact of the shifting customer landscape, a gap in the literature was identified concerning digital transformation in relation to a manufacturing firm's distribution channel strategy. READ MORE
