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Showing result 1 - 5 of 7 essays matching the above criteria.

1. 1. Assessing the Aspects of Good Governance in Finnish Sport Federations

   University essay from Malmö universitet/Fakulteten för lärande och samhälle (LS)

   Author : Ida Kivisilta; [2020]
   Keywords : Good Governance in Finnish Sport Federations; Good Governance; Principles of Good Governance; Finland; Comparative case study;

   Abstract : Background: Over the past few years, the issue of good governance has climbed to the sport’s political agenda rapidly through mismanagement and legitimacy crisis in international and national sport organizations. The Finnish sport movement has been forced to justify its reasons of actions for the surrounding society by the constant change in the operating environment and global phenomena in sports. READ MORE

3. 2. Managing Performance in Virtual Teams : A Multiple Case Study of Esport Organizations

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Oliver Näsström; Sebastian Arvérus; [2019]
   Keywords : virtual teams; performance in virtual teams; esport organizations; performance drivers and barriers;

   Abstract : Abstract Background The growing phenomenon of esports during the last decade have sparked the rise of a billion dollar industry. Professional esport teams are now competing in arenas with an audience of millions watching at home. Virtual teams have been used actively since the 1990’s and are now the standard structure in esport organizations. READ MORE

4. 3. Brand communities within esports : The interactions between esport organizations and consumers

   University essay from

   Author : Markus Holmström; Larglind Sopaj; Douglas Nord; [2019]
   Keywords : esports; esport organizations; brand community; virtual brand community;

   Abstract : Background:           In 2019, the esport industry is expected to become a billion-dollar                                  industry. This new industry has presented rapid growth in recent times                                  which has led to new organizations and companies being formed to                                  capitalize on this opportunity. READ MORE

5. 4. Measuring the effect of esport sponsorships on brand equity and purchase intentions

   University essay from Södertörns högskola/Företagsekonomi

   Author : Kevin Shaw; [2019]
   Keywords : Esports; Sponsorship; Brand equity; Brand awareness; Brand associations; Perceived quality; Brand loyalty; Perceived fit; Brands; Marketing; Event; Dreamhack; Counter-Strike; Esport; Sponsring; Varumärkeskapital; Varumärkesmedvetenhet; Varumärkesassociationer; Upplevd kvalité; Varumärkeslojalitet; Upplevd passform; Varumärken; Marknadsföring; Evenemang; Dreamhack; Counter-Strike;

   Abstract : Esport har under de senaste åren vuxit enormt snabbt och kommit att bli ett globalt fenomen. Samtidigt visar de framtida prognoserna att marknaden för esport kommer växa ytterligare, vilket har gjort det attraktivt för varumärken att sponsra lag, event och organisationer. READ MORE

6. 5. How do sport and eSport enthusiasts perceive brand image? : A study in the context of sponsorship

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Emeline Vongehr; Annasilvia Dal Re; Jose Daniel Garzon Viteri; [2018]
   Keywords : Sport; eSport; Sponsorship; Brand Image; Brand Associations; Brand Identification; Brand personality; Event Image; Perceived Fit; Sponsorship Response;

   Abstract : In October 2017, the Olympic Committee rendered official its decision to consider electronic sports (eSports) as sports. The global eSports market was valued at nearly 493 million U.S. dollars in 2016, with 80% of the revenues coming from sponsorship. READ MORE