Essays about: "marketing thesis in pakistan"

Showing result 6 - 10 of 10 essays containing the words marketing thesis in pakistan.

1. 6. Differential pricing & promotion and their effect on growth of SMEs which offer standardized services : A Case Study of Snowhite Dry Cleaners Pakistan

   University essay from Institutionen för teknik och samhälle

   Author : Abid Naeem; Ssebunnya Henry; [2010]
   Keywords : Differential pricing; Promotion; Competitive strategy; Services marketing management; Customer value; Business growth; Marketing management.;

   Abstract : Problem: In bid to stay competitive in the industry, SMEs have to apply several  formal marketing techniques which will help them edge past their competitors regardless of the many operational challenges they are facing. Moreover, through the first questionnaire the authors realized that if the case company could appreciate the use of marketing techniques in the market, it would gain more market share hence realizing organic growth. READ MORE

3. 7. Conversion Rate Problem of SMEs in Internet Marketing : a Developing Country Perspective

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Mohammad Arshad Sheikh; [2009]
   Keywords : marketing; e-commerce; b2c; business to consumer; conversion; conversion rate; consumer; Pakistan; Pakistani consumer;

   Abstract : In the recent years, electronic commerce has become an important alternative or additional sales and marketing channel. Many companies are only selling through this channel while many others are using it as an additional channel for boosting their sales. READ MORE

4. 8. Marketing Strategy of Islamic Banking Sector In Pakistan

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Muhammad Tahir; Muhammad Umar; [2008]
   Keywords : Islamic Banking; Finance; Marketing Strategy; PEST analysis;

   Abstract : There has come a swift transition in the financial services in the world including Pakistan. A new mode of banking i.e. Islamic banking has been introduced and accepted widely in many countries of the world including Pakistan. READ MORE

5. 9. Boom of Telecom Sector in Pakistan and its Impacts on Pakistani Culture

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Muhammad Umar; Muhammad Tahir; [2007]
   Keywords : Telecom; marketing;

   Abstract : The thesis has provided extensive information about how this boom occurred gradually in Pakistan, present circumstances and situations of the sector and future prospects of this segment in Pakistan. It has also provided information about how Government institutes and policies are playing their role for the growth of the telecom sector in Pakistan? We have revealed the new businesses that are now running in Pakistan due to the rapid growth of Telecom sector. READ MORE

6. 10. Key Account Management Practices in Home Appliance Industry of Pakistan

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Abdul Razzaq; [2007]
   Keywords : key accounts; business-to-business; relationship marketing; sales management; customer relations; distribution channels;

   Abstract : Abstract Key account management (KAM) is considered as an important marketing trend since last few years. The purpose of this thesis orients to the discussion about key account management practices from selling company’s perspectives in home appliance market of Pakistan. READ MORE