Essays about: "retail concepts"

Showing result 11 - 15 of 71 essays containing the words retail concepts.

  1. 11. The Role of A Flexible Brand Identity in A Dynamic Market : A Multiple-Case Study on Swedish Coffee Brands

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Louise Enoksson; Elin Larsson; [2020]
    Keywords : Brand Identity; Flexible Brand Identity; Brand Transformation; Brand Management; Moderately Dynamic Market; Adaptation; Consumers; Consumer behaviour; The Swedish Coffee Market; Communication;

    Abstract : Conducting successful business requires a clear and steady brand identity, which is a part of brand management (Aaker, 1996; Kapferer, 1992, de Chernatony, 1999). Sticking to the core values and the traditions of the brand is beneficial. READ MORE

  3. 12. Survival in the Retail Apocalypse : A qualitative study about surviving the retail apocalypse as a retailer

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Måns Nilsson; Christoffer Oveby; [2020]
    Keywords : ;

    Abstract : The retail apocalypse has a significant impact on the retail sector as we know it. The retail apocalypse is the reason for a harsh economic climate for physical retail stores throughout the world. The purpose of this study was to examine how sales personnel in retail stores can act as a competitive advantage when facing the retail apocalypse. READ MORE

  4. 13. Transition Risk on a Consumer’s Journey : Influencing Concepts towards the occurrence of Transition Risk on a Consumer’s Journey on Virtual Reality Shopping

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Keariam Gebremichael; Saadul Islam Khan; [2020]
    Keywords : Virtual Reality; Virtual Environment; Transition Risk; VR retailing; UTAUT2; Digital platforms;

    Abstract : Background: Retailing through Virtual Reality (VR) is faced with a dilemma of potential customers using the VR to look for products online, but somehow do not make a purchase online and prefer to visit the physical stores instead. This phenomenon is referred as Transition Risk. READ MORE

  5. 14. Data Protection Considerations in EU Competition Law - A Natural Evolution or Disruptive Development?

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Adam Alfredsson; [2020]
    Keywords : Data; Personal data; Big data; Data Protection; Privacy; EU; Competition law; EU competition law; GDPR; Abuse of a dominant position; Article 102 TFEU; Bundeskartellamt; Facebook; WhatsApp; Digital era; Platforms; Networks; Law and Political Science;

    Abstract : It goes without saying that the world that we live in is becoming increasingly digitised. People communicate on Facebook, order products on Amazon, and use Google Search to find everything the Internet has to offer. A common denominator of these services is that they are all offered for free. READ MORE

  6. 15. The power of in-store technology : A qualitative study about how in-store technology creates value for Swedish retail companies and their customers.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Joakim Andersson; Linus Runesson; Casper Svensson; [2020]
    Keywords : Convenience; Customer engagement; Customer experience; Customer value; Frontline employees; In-store technology;

    Abstract : With an ongoing development in technology, retailers faces new challenges in terms of higher customer expectations. To meet these expectations, retail companies can use in-store technology to enhance the shopping experience and to create more value. READ MORE