Essays about: "the consumer buying process"

Showing result 16 - 20 of 94 essays containing the words the consumer buying process.

  1. 16. AR/VR applications in fashion retailing : An exploratory study on the effectiveness of virtual try-on technology along the customer journey

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Erik Nguyen; Alex Nguyen; [2021]
    Keywords : AR VR; Consumer engagement; Consumer behavior; Customer journey; Customer experience; Virtual try-on; Fashion industry; Optical retailing;

    Abstract : This bachelor thesis explores a virtual try-on interface in the context of the fashion product category. It is argued that virtual representations of product offerings can stimulate consumers’ purchase intentions, and thus, enact an online transaction. READ MORE

  3. 17. Perceived Safety Risk and Information Search Behaviour for Rapid Transit Travel : A Descriptive and Explanatory Case Study of Stockholm’s Rapid Transit System

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Carl Jacobsson; Jens Hedström; [2020]
    Keywords : Consumer Behaviour; Percived Risk; Information Search; Rapid Transit; Search Behaviour;

    Abstract : By using perceived risk theory to research consumers' feeling of safety in rapid transit, this study brings insight to the limited research area of consumer perceived risk of travelling by rapid transit in the context of unsafe and unpleasant incidents and its effect on consumer search behaviour. The existing models of risk induced information behaviour are mostly relevant for complex decisions. READ MORE

  4. 18. The Power of Signs : How Recommendation Signs Affect Consumer Behavior at Supermarkets

    University essay from Linköpings universitet/Företagsekonomi

    Author : Clara Mirbashiri; Linnea Möller; [2020]
    Keywords : expert recommendations; influence; retail; signs; authority; sales; buying decision process; in-store experiment; weak-tie relationships.;

    Abstract : Background/Problematization: Many purchase decisions are made in-store and one wayof influencing the decision making process is through signs. Signs are said to drawattention to the product on which they are placed and result in increased sales. READ MORE

  5. 19. Changed Buying Behavior in the COVID-19 pandemic : the influence of Price Sensitivity and Perceived Quality

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Alexandra Vancic; Gustav Filip Arne Pärson; [2020]
    Keywords : Buying behavior; COVID-19; pandemic; price sensitivity; perceived quality; buying behavior in crises; meat consumption; fruits and vegetables consumption;

    Abstract : A global crisis struck the world in the shape of the COVID-19 pandemic at the beginning of 2020. As a result, supermarkets have experienced panic buying behaviors, empty store shelves, out of stocks, and a large increase in online sales. READ MORE

  6. 20. Sustainable Consumption in Food Industry: In what stages do consumers implement sustainability in their decision making process?

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Xinyu Zhang; Besong Enow Egbe Stacy; [2019]
    Keywords : Consumer behavior; consumer decision; sustainable development; sustainable consumption; organic and green food products; environmental and social responsibility; food industry;

    Abstract : This paper examines the concept of sustainable development and sustainable consumption in the food industry and how consumers relate with the idea of organic food produce and their alternatives. The research was developed by using the Consumer Decision Making model and the Norm Activation Model to be able to understand what motivates consumers in their buying choices and why. READ MORE