Essays about: "thesis topic in marketing research"

Showing result 36 - 40 of 113 essays containing the words thesis topic in marketing research.

1. 36. Where are you? : A qualitative investigation of self-service technology in the hotel industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Sara Fredriksson; Anna Schmidt; [2019]
   Keywords : self-check-in; SST in the hotel industry; SST customer roles; attitude towards SST; value creation in SST encounters; SST co-production;

   Abstract : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. READ MORE

3. 37. Preferred Approaches of Industrial Marketing by Innovative Technology Firms to Enhance the Diffusion of Innovation in the Financial Industry

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Olivia Wuorimaa; Katharina Klimkeit; [2019]
   Keywords : Diffusion of Innovation; Industrial Marketing; Relationship Management; Customer Values; Communication; Innovation implementation; Network effects;

   Abstract : This paper will discuss the challenges that arise in the business-to-business marketing process in the area of highly technological and innovative solutions. The authors will depict the processes that are involved in the business-to-business marketing approach and portray the challenges that arise due to a number of factors, such as trust, customer value and early adoption, when it comes to selling new technology and innovative solutions, and innovations overall, that companies nowadays need, but not necessarily want. READ MORE

4. 38. Fashion Killa : A study on teenager’s attitudes towards luxury fashion clothing brands.

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Martin Säterö; Albert Winter; [2019]
   Keywords : marketing; attitudes; marketing strategies; luxury; fashion; teenagers; generation z; generation x; generation millennials; peer pressure; psychological benefits; economy; sales; strategies; social media; luxury marketing; branding; fashion;

   Abstract : Title: Fashion Killa: A study on teenager’s attitudes towards luxury fashion clothing brands. Bachelor Thesis 15HP in Business Economics (Marketing) Halmstad University School of Business, Engineering and Science  Supervisor: Thomas Helgesson Examiner: Venilton Reinert Purpose: The purpose of this essay is to examine the underlying factors that affect teenager’s attitudes towards luxury fashion clothing brands. READ MORE

5. 39. Why consumers buy BOGO-products. : an exploratory study of philanthropy-linkedproducts in retail stores.

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Hanna Bruhn; Julia Rosberg; [2019]
   Keywords : Ethical consumption; BOGO-products; corporate philanthropy; CSR; millennials;

   Abstract : More and more consumers have become socially conscious when choosing which retailer to buy from; thus many retailers have increased their engagement in Corporate Social Responsibility (CSR) activities. One common form of CSR activity within companies is philanthropy, or corporate philanthropy, where companies aim to donate to charity or to take environmental and social issues into consideration. READ MORE

6. 40. Social media adoption and usage : A study within the industrial sector in Sweden

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Madelene Sundlin; Mathilda Svensson; [2018]
   Keywords : Social media; social media adoption; business to business; industrial industry; social media usage;

   Abstract : Social media is considered an important marketing tool for B2B companies that are operating in the current decade (Andersson and Wikström, 2017; Brink, 2017; Itani, Agnihotri and Dingus, 2017). As social media has become a well-researched topic over the last decade, it has become more popular for businesses and individuals to use (Andersson and Wikstrom, 2017; Lacka and Chong, 2016; Michaelidou, Siamagka and Christodoulides, 2011). READ MORE