Essays about: "Branding Strategy"

Showing result 31 - 35 of 273 essays containing the words Branding Strategy.

  1. 31. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Luyao Wang; Jonas Lundquist; [2022]
    Keywords : Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

    Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE

  3. 32. The TikTok effect : A case study on emotional marketing through social media

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Camila Daniela Vasquez Rodriguez; [2022]
    Keywords : Generation z; adaptative marketing; brand image; TikTok; Duolingo; engagement; emotional branding.;

    Abstract : The adaptation of marketing has led brands to connect with the clients through the usage of theiremotions, understanding the joy or sadness an element can create in a customer, which increasesthe possibility of a recognized experience.To analyze the effects that emotions can create in customers, the usage of Duolingo’s case studywas implemented, the understanding of their new strategy used on TikTok, allowed this studyto analyze the results of such adaptations in generation Z, as the main target through the TikTokplatform. READ MORE

  4. 33. How to build a brand : Evoking the right emotions in audience perception

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Niklas Eriksson; [2022]
    Keywords : ;

    Abstract : In order to be competitive in the marketplace, all company’s need to have a well-established and thought-out brand. It is difficult to create a brand that conveys the right feeling and establishes a connection with its target group. The process consists of many steps and subjective opinions are difficult to measure. READ MORE

  5. 34. Made by Sweden : Country-of-origin as part of brand identity

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Rebeka Matukevica; Alina Yassin; [2022]
    Keywords : Country-of-origin; Brand Identity; Country-of-origin Branding; COO impact on Brand Identity; SMEs;

    Abstract : BACKGROUND A great interest of researchers has been attracted to the phenomenon of country-of-origin (Andéhn et al., 2016). It is argued that companies could increase competitiveness in the market by implementing a COO into the company's branding strategy (Guercini & Ranfagni, 2013). READ MORE

  6. 35. Collaborative Storytelling: A Comparative Case Study on Influencer Podcasts

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Nadja Skoglund; [2022]
    Keywords : Strategic Communication; Personal Branding; Collaborative Storytelling; Storyworlds; Para-Social relationships; Influencers; Social Sciences;

    Abstract : This thesis examines the phenomena of personal branding. Empirically, it uses two different commercial podcasts made by influencers as comparative case study examples. READ MORE