Essays about: "COO-effekter"

Found 2 essays containing the word COO-effekter.

1. 1. The Country-of-Origin Effect in the Personal Care Market : A study on Swedish consumers’ perception of Chinese products

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Simon Andersson; Gustaf Persson; [2019]
   Keywords : Country-of-origin; COO; Country-of-origin effects; Product evaluation; Cultural differences; Made in China; Consumer behaviour; Purchase decision; Trust;

   Abstract : Title: The Country-of-Origin Effect in the Personal Care Market  Level: Final assignment for Bachelor’s Degree in Business Administration Author: Simon Andersson and Gustaf Persson Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyse Swedish consumers’ perceptions on the Country-of-Origin effects regarding Chinese products. Method: The study is based on a quantitative method. READ MORE

3. 2. What factors are influencing domestic purchasers in their purchase of imported low-involvement products due to the products' country-of-origin? : - A case study of a natural stones importer

   University essay from Umeå universitet/Företagsekonomi

   Author : Ulrika Logardt; [2014]
   Keywords : COO-effects; coo; effect; effects; country-of-origin; import; purchaser; purchase; Sweden; ethnocentrism; CETSCALE; low-involvement; low-involvement products; low; involvement; natural stones; stone; swedish; case study; COO-effekter; coo; effekt; effekter; ursprungsland; tillverkningsland; import; inköpare; inköp; Sverige; etnocentrism; CETSCALE; natursten; sten; svensk; fallstudie;

   Abstract : The author has applied an abductive research design and performed a case study which includes a survey and e-mail interviews of workers within the construction industry. The purpose of the survey and the interviews is to investigate what factors may be the most influential for individuals in establishing their apprehension of natural stones. READ MORE