Essays about: "Entering foreign markets"

Showing result 11 - 15 of 79 essays containing the words Entering foreign markets.

1. 11. Communication across cultural barriers to internationalization between Sweden and Japan : A Case Study of HMS Networks AB

   University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

   Author : Alexandra Jäderlind; Harumi Averfalk; [2021]
   Keywords : Internationalization; Cross-cultural communication; Cultural barriers; Case Study; Japan; Swedish owned company;

   Abstract : In the globalized economy, internationalization is necessary for companies to have a  competitive advantage to survive in the long term and Swedish companies are no exception. However, when Swedish companies enter Japan the cultural differences between the two countries are significant, which may create cultural barriers. READ MORE

3. 12. "The Jungle Telegraph" : A qualitative case study about the challenges for Swedish B2B Small and Medium-size Enterprises when entering the Sub-Saharan market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Levent Bekir; Nicolas Numhauser; Rawa Abbas; [2021]
   Keywords : Sub-Saharan Africa; SME; institutional framework; entry mode; internationalization strategy; network;

   Abstract : As developed markets have become saturated to a greater extent, companies have instead targeted emerging economies. In recent years, a substantial number of companies have recognized the opportunities in the Sub-Saharan market, which has led to an increasing number of foreign firms entering this market. READ MORE

4. 13. The Impact of Digitalization on Internationalization of High-Tech Firms : A Case Study of Space Company

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Elizabeth Wangeci Muriu; [2021]
   Keywords : Digitalization; Internationalization; Born Global Firms; Emerging Markets; Foreign market entry strategies;

   Abstract : ABSTRACT This master thesis examined the impact of digitalization on the speed of internationalization and explores the various foreign market entry options for a company that would like to expand from a developed market to an emerging market as part of its internationalization.  The case study analyzed in this paper is Arctic Space Technologies, a unique satellite operator company offering an all-in-one solution for sustainable satellite data handling and processing. READ MORE

5. 14. The role of networks in a Swedish medium-sized pharmaceutical firm’s internationalization process

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Greta Lyckenblad; Lina Nygren; [2020-02-13]
   Keywords : Internationalization; networks; utilizing networks; pharmaceutical firm; medium-sized company; SME;

   Abstract : Today pharmaceuticals are the fifth largest export product in Sweden, whereas SMEs are the motor of innovation within the pharmaceutical industry. Pharmaceutical firms face several challenges, as high product development costs, high entry barriers due to institutional legal frameworks and slow return of investments, during their internationalization. READ MORE

6. 15. Overcoming Liability of Foreignness within the Vegan Food Industry

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Johanna Brun Gustavsson; Taraneh Kianersi-Adegani; [2020-02-13]
   Keywords : Plant-based; Vegan food substitutes; Internationalization; Liability of Foreignness; Market knowledge; Network; Market knowledge; Network; Liability of Foreignness;

   Abstract : The world has become more global due to technological changes and industrialization. Thus, the food industry that used to be local has moved towards globalization as well. However, the industry is still strongly influenced by local preferences which makes the internationalization for companies within the food sector difficult. READ MORE