Essays about: "Marketing B2B"
Showing result 16 - 20 of 153 essays containing the words Marketing B2B.
-
16. Digital Marketing among SMEs within the B2B sector during Covid-19
University essay from Göteborgs universitet/Graduate SchoolAbstract : This research ought to understand how Swedish-based SMEs within the B2B sector have adopted digital marketing during the pandemic, and the factors that have served as enablers or barriers in the process. The findings identified three approaches taken by the SMEs, based on the enablers and/or barriers the companies faced in their efforts to adopt and utilize digital marketing, which were the following: an active approach towards implementing digital marketing activities, an exploratory approach where the SMEs aimed at transforming their marketing activities digitally and finally, a passive approach where minimum changes were made towards adopting digital marketing activities. READ MORE
-
17. Conflicts or constructive collaboration?- A study investigating the coordination of the sales-marketing interface in a digital context
University essay from Göteborgs universitet/Graduate SchoolAbstract : This study investigates how coordination is achieved between the functions sales and marketing in B2B organizations, and how increased digitalization affects the coordination between different functions. The paper uses a qualitative method, and data has been collected by conducting 29 semi-structured interviews with managers and employees from the sales and marketing departments within several B2B organizations operating in various industries. READ MORE
-
18. Capturing the Digital Era: Utilizing Digital Technologies to Strengthen Marketing and Communication -A multiple case study of eight Swedish international industrial organizations
University essay from Göteborgs universitet/Graduate SchoolAbstract : Recent technological developments during the 21st century has enabled organizations to meet its customers in new ways, giving birth to the concept of digital marketing and communication. Digital marketing and communication activities have for a long period of time been a central part of B2C-organizations marketing strategy. READ MORE
-
19. Managing Profit and Growth
University essay from Lunds universitet/InnovationsteknikAbstract : Few business models are as hyped right now as the Software as a Service (SaaS) model. But how sustainable is it? In the last decade, SaaS has reshaped the software industry and has become a leading delivery model of B2B enterprise software. READ MORE
-
20. Casually Connecting with Customers : A study on how B2B microenterprises use customer data from social media in order to increase sales
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This study is using an inductive explorative approach to investigate how micro-enterprises within the marketing consulting industry collect and use data for the purpose of increasing sales. A micro-enterprise is considered to be a company that employs no more than 10 people and/or whose annual turnover is no more than 2 million EUR. READ MORE
