Essays about: "Relationsmarknadsföring"

Showing result 41 - 45 of 47 essays containing the word Relationsmarknadsföring.

1. 41. Consultancy Services : Marketing Strategies for Intangible Services

   University essay from Ekonomihögskolan, EHV

   Author : Emilie Olsson; [2008]
   Keywords : Marketing strategies; services; consultancy services; Marknadsstrategier; tjänster; konsulttjänster;

   Abstract : Den traditionella marknadsföringen med sin marknadsmix har länge varit den dominerande marknadsstrategin där fokus har vilat på att placera produkten på bästa plats och till ett så förmånligt pris som möjligt. När det rör sig om tjänster finns inte samma möjligheter; företagen måste ta till sig nya markandföringsmetoder för att på bästa sätt marknadsföra sina tjänster. READ MORE

3. 42. Customer churn analysis : the tactics of handling customer complains

   University essay from Institutionen för ekonomi och it

   Author : Maneeka Oad; [2008]
   Keywords : Datalager; Datautvinning; Relationsmarknadsföring;

   Abstract : The Retention has been most important factors for the companies because the cost of looking for much higher than the cost of keeping relation with current customers. The customer retention is to understand your customers through the Customer Relationship management and the more you know about them the better: their expectations, satisfaction levels, demographic & geographic & psychographic tendencies If you understand more about your customers and know more about which customer groups are defecting to rival providers, more effective retention strategies can be developed. READ MORE

4. 43. Customer Loyalty Research : Can customer loyalty programs really build loyalty?

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Maiju Romppanen; Cecilia Kellgren; Ladan Moradi; [2007]
   Keywords : Customer loyalty programs; customer clubs; Customer relationship management; customer loyalty; loyalty; Relationsmarknadsföring; Kundlojalitets program; Kundlojalitet; Loja-litet; detaljhandel;

   Abstract : Background: During the last decades the efforts to foster customer relationships have become important due to increased competition in the consumer markets. One of the most popular strategies have been to introduce customer loyalty programs which are believed to enhance the customer loyalty. READ MORE

5. 44. Controlling Word-of-Mouth : A qualitative study of the hotel industry in the region of Jönköping

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Andreas Mård; Patrick Jonasson; [2007]
   Keywords : Word-of-Mouth; Service Marketing; Relationship Marketing; Hotel; Word-of-Mouth; Servicemarknadsföring; Relationsmarknadsföring; Hotell;

   Abstract : Som människa i dagens samhälle blir man, varje dag, exponerad av ett mycket stort antal marknadsföringsbudskap i form av annonser och reklam, ett antal som är omöjligt för en enskild individ att ta in. Företag har därför svårt att nå ut till sina segment utan att spendera stora resurser på sin marknadsföring. READ MORE

6. 45. Selling relationships for a better world : A study showing the importance of relationships and communication in global procurement organizations

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap

   Author : Fredrik Carleson; [2005]
   Keywords : organisationskommunikation; kundkontakter; relationsmarknadsföring; communication in organizations; customer relations; relationship marketing; Organizational science; Organisationsteori; Press and communication sciences; Journalistik; media; kommunikation; Social Sciences;

   Abstract : Problem: Inter Agency Procurement Services Office (IAPSO) is an office within United Nations Development Programme (UNDP) that handles procurement for governments, non-governmental organizations (NGO's), United Nations agencies, international finance institutions etc. Annually all UNDP offices and organizations are measured for performance and customer satisfaction in a quantitative Bureau of Management (BoM) survey. READ MORE