Essays about: "Sensory marketing"

Showing result 16 - 20 of 56 essays containing the words Sensory marketing.

1. 16. Examining Consumers' Perception and Attitude towards Different Product Settings Presented within Advertisements

   University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

   Author : Christine Valenzuela; [2020]
   Keywords : Visual Marketing; Advertising; Ad Perception; Ad Attitude;

   Abstract : Today, it has become increasingly challenging for firms to communicate with their target audiences, due to the amount of media noise present in the contemporary market. In this study, the author examines how consumers perceive different product settings that are presented within advertisements, and how this affects their attitude toward the ad, with hopes that it will lead to new insights on how the visual element of product setting can be enhanced to create messages that better connect and resonate with consumers in today’s overcrowded market. READ MORE

3. 17. Influencer marketing from a sensory marketing perspective : Social Media Influencers’ impact on the lack of tangibility online

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Christoffer Håkansson; Frida Magnusson; [2020]
   Keywords : E-commerce; Influencer marketing; Online consumer behavior; Purchase behavior; Sensory marketing; Shopping-haul;

   Abstract : The purpose of this thesis has been to investigate the phenomenon of shopping-hauls from a consumer perspective. Along with exploring ifconsumers’ purchasing behavior is affected by shopping-hauls, the aim is to provide insights into the phenomenon and how it affects consumers. READ MORE

4. 18. Regional Food Proucts in the Tourist Home Country. The Case of South Tyrol

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Lukas Hans Walther Weyh; [2020]
   Keywords : sustainable destination development; marketing; south tyrol; sensory destination marketing; region branding; tourist loyalty; destination management; tourism; tourist relationship; branding;

   Abstract : This thesis investigates the relationship of regional food products in the tourist home country with destination marketing and management at the example of South Tyrol. South Tyrol was chosen as research area, because the 2 sectors have, on their own, a big standing in the region as well as a cooperate in many different ways. READ MORE

5. 19. What does beef taste like? : a sensory study for development of beef terminology

   University essay from SLU/Department of Molecular Sciences

   Author : Sara Samuelsson; [2020]
   Keywords : Sensory; sensory marketing; beef; Strip Loin; cattle; meat; CATA;

   Abstract : Today, there is no general terminology to describe the sensory properties of beef. Hence, the aim of this study was to develop a terminology to describe the sensory texture, flavour and appearance properties of beef. Attributes describing beef were chosen from earlier studies and a qualitative open discussion. READ MORE

6. 20. Where there's a cue, there's a way : A study on the influence of visual sensory cues on consumers’ approach behavior

   University essay from

   Author : Erika Nylén; Doreen Klumpp; [2019]
   Keywords : Sensory Marketing; Sensory Cues; Human Senses; Store Atmosphere; Visual Sensory Cues; Approach and Avoidance Behavior; Sensation of Touch; Emotions; Retailing; Embodiment;

   Abstract : Background: Today’s marketers are focusing on creating more than just a transaction place for consumers seeking to purchase products in physical stores, such as a pleasant in store experience. The reason for this is due to the increased competition that present retailers are experiencing. READ MORE