Essays about: "customer satisfaction and competition"

Showing result 6 - 10 of 70 essays containing the words customer satisfaction and competition.

1. 6. Life cycle cost analysis as a tool for industrial sales: lessons from two industries in India Subcon

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : P USHANI CHATHURANGA SANDEEPANI JAYASIRI FERNANDO; ANGODA L PIYANKARA JAYADEWA GUNARATHNA; [2022]
   Keywords : LCCA; Sales Process; Industrial Sales; Industrial Buyer Behavior; Internal Customer; Sales Function; Sales Tools;

   Abstract : Industrial selling is considered to be one of the highly challenging tasks and sales personnel are exploring new strategies and tools to stay ahead of the competition to achieve organizational objectives. The study has focused on adding to the academic knowledge of the use of an innovative and creative sales tool to enhance the performance of the function. READ MORE

3. 7. Optimizing the assortment planning of highly differentiated products with demand and location complexity in Europe : A case of the e-commerce cosmetic industry

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Rania Shalan; Rim Abdul-Rahman; [2022]
   Keywords : Optimization; Assortment planning; TOPSIS; demand model; localization; e-commerce;

   Abstract : The cosmetic industry is characterized by having the ability to offer a wide range of differentiatedproducts. This leads in turn retailers to make strategic decisions regarding assortment planning. Itmeans choosing the right breadth and depth of products that should be allocated to a distributioncenter. READ MORE

4. 8. Understanding The Business Value Of Customer Data From Connected Services - An exploratory case study of what business value an emerging automotive OEM can create from customer data generated by connected services

   University essay from Göteborgs universitet/Graduate School

   Author : Clara Segerstedt; Jessica Svedberg; [2021-07-09]
   Keywords : business value; value creation; customer data; connected services; vehicle connectivity;

   Abstract : The rapid development of connectivity accelerated by a myriad of emerging technologies contribute to an ever-growing volume of data in which companies have realized the need for, and value of, becoming data-driven. Data, and more specifically, customer data, is thus a promising area for transforming insights into actions which identifies new value creation opportunities to enhance business performance. READ MORE

5. 9. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Axel Wedebrand; Charlotta Ödling; [2021]
   Keywords : Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

   Abstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE

6. 10. PRODUCT MANAGEMENT SYSTEM : A BRIDGE BETWEEN THE CUSTOMER ANDCOMPANY’S BUSINESS MODEL AND STRATEGY FORNICHE COMPANIES IN OLIGOPOLY MARKETS

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Christina Berggren; [2021]
   Keywords : Business Model; Business Strategy; Business Processes; Oligopoly market; Digitalization; Dynamic Capabilities; Product Management system; SMEs; Niche companies; Affärsmodell; Affärsstrategi; Affärsprocesser; Oligopolmarknad; Digitalisering; Dynamisk kapabilitet; Produkthanteringssystem; SMF; Nischföretag;

   Abstract : For smaller niche companies in an oligopoly market to survive and grow, they need to focus on either having unique products and/or unique, more efficient internal processes compared to their larger competitors. One possible success factor for these smaller companies is to exploit the business potential found in an increasingly digitalized world. READ MORE