Essays about: "customer satisfaction and competition"

Showing result 16 - 20 of 70 essays containing the words customer satisfaction and competition.

1. 16. Effects of Value-Added Service on Customer Retention : A case study on Telenor Bangladesh

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sanjida Rifat Rahman; Jannatul Fardous; [2020]
   Keywords : ;

   Abstract : The main purpose of this thesis is to showcase and describe the effect ofvalue added service on customer retention. The investigation has been donethrough a qualitative study which is based on a semi structured interview of10 managers and by analyzing previous theories. READ MORE

3. 17. Switching Costs within the Travel Industry : The Impact on Brand Loyalty

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Caroline Martinsson; Daniela Nilsson; [2020]
   Keywords : business administration; loyalty; brand; branding; switching costs; travel; brand loyalty; customer satisfaction; brand trust;

   Abstract : The travel industry is a fast-growing sector with an increasing competition. The three largest charter enterprises in Sweden are TUI, Apollo, and Ving. These enterprises offer similar services and, therefore, efficient branding is important to be able to create brand loyalty. READ MORE

4. 18. The Rate of Rates: A Study in User Rating Percentage and Satisfaction Based on Design Choices

   University essay from Lunds universitet/Ergonomi och aerosolteknologi

   Author : Hanna Bayerlein; Fredrik Lütz; [2020]
   Keywords : Customer satisfaction; User rating; Rating systems; Call Quality; User Experience; Technology and Engineering;

   Abstract : Användarupplevelse och kundens nöjdhet vid användning av mjukvara blir en allt viktigare del av utvecklingen av digitala tjänster. Vi som användare är vana vid lättförståeliga flöden och snabba responstider, ett krav som ställs allt mer för digitala tjänster, då utbudet och konkurrensen mellan dessa växer varje dag. READ MORE

5. 19. Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania.

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Daniela Westerlund; Hilz Leila; Paula Schmidt; [2019]
   Keywords : Service Quality; Customer Loyalty; Customer Satisfaction; Service Marketing; Internal Marketing; Airline Industry; Employee Motivation; Employee Empowerment;

   Abstract : Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. READ MORE

6. 20. User Preferences of Application Attributes During Product Browsing : An Investigation of Customer Experience in Fashion E-Commerce

   University essay from Linköpings universitet/Logistik- och kvalitetsutveckling

   Author : Anton Johansson; Christoffer Sjöholm; [2019]
   Keywords : Quality; Customer Experience; User Experience; Customer Satisfaction; Theory of Attractive Quality; Kano Model; Mobile Application; Fashion Industry.;

   Abstract : In a fast-changing retail environment, including hard competition and demanding consumers, the customer experience of the purchasing service is crucial to gain a competitive advantage. Since consumers are to some extent moving from offline to online, and from desktop shopping to purchasing clothing in a mobile application, there is a need for investigating consumers expectations of their experience of a mobile application. READ MORE