Essays about: "kommunikation marketing"
Showing result 1 - 5 of 173 essays containing the words kommunikation marketing.
-
1. Long, Long Time : An Examination of Identity and Status Connected to Scenography in the Tv-Series The Last of Us (2023)
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : This study examines cinematic storytelling by looking at screenshots from episode three of the tv-series The Last of Us (2023). The purpose is to illustrate how scenography in the chosen material can represent meaningful concepts about the main character's identity and statues. READ MORE
-
2. Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. READ MORE
-
3. Sustainability and branding: : Sustainability and branding: An analysis of Nike and H&M`s CSRcommunication strategies”
University essay from Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)Abstract : Some of the most common threats in society today are climate change, struggling world economies and starving people. Today most consumers seek out sustainable products that are produced under fair conditions. READ MORE
-
4. "A book is not like any other commodity" : A qualitative study on Swedish bookfluencers, labour, and aspirations.
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : The thesis focuses on bookfluencers – content creators that create content about books and reading. The study explores how they perceive the gifted books they receive from book publishers and other actors, which they are expected to create content about – often unpaid. READ MORE
-
5. Navigating the Evolving World of Fashion In-Game Advertising
University essay from Uppsala universitet/Medier och kommunikationAbstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE