Essays about: "problems of e marketing"

Showing result 11 - 15 of 35 essays containing the words problems of e marketing.

  1. 11. E-retailers' use of Facebook as a marketing communication tool - The relationship between performance and use of Facebook for small e-retailers in Sweden.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Klara Mitteregger; [2015]
    Keywords : Facebook; social media; e-commerce; e-retailers; store performance;

    Abstract : The purpose of the thesis was to investigate in a quantitative study how Swedish e-retailers with yearly revenue of less than 12.5 million Swedish kronor use Facebook as a marketing communication tool. READ MORE

  3. 12. Online going offline : Why online fashion retailers expand through an offline strategy

    University essay from Akademin för textil, teknik och ekonomi

    Author : Therese Bövik; Lisa Pålsson; [2015]
    Keywords : Online retail; offline retail; e-commerce; business expansion; market strategy; organizational cohesiveness; returns management; case study approach;

    Abstract : During the previous years there has been a lot of focus on e-commerce in the fashion and clothing industry and that everything will be bought online in the future. However, several e-commerce companies have decided to expand into offline retail. READ MORE

  4. 13. IT Product Realization Process towards Marketing Consultancy Automation – Case Study: Customer Value Sweden AB

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Georgios Paralykidis; [2015]
    Keywords : Management consultancy; marketing analysis; automation; Customer Value; web service; JBoss application server; Java EE.;

    Abstract : Management consulting is a growing field [1] that is of great importance for organisations to optimise their performance and develop plans for future improvements. In the recent years, many companies use experienced consultants in order to create a strong competitive advantage to withstand the competition and to easily find solutions suitable to different problems. READ MORE

  5. 14. Experiences from the Development of a Webshop Using Scrum Methodology

    University essay from Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Tekniska högskolan

    Author : Tim Andersson; Gustav Arnesson; Pontus Brengdahl; Anna Ekelund; Claes Kallström; Kalle Olsson; Julia Thudén; Erik Wallvik; [2014]
    Keywords : scrum; agile; webshop; e-commerce; team; software development; web development;

    Abstract : This is a report concerning the software development project Eldflugan, a system developed by eight students at Linköping University. It addresses experience from developing a web-based e-commerce using Scrum, an agile development method, which was used throughout the project. READ MORE

  6. 15. What factors are influencing domestic purchasers in their purchase of imported low-involvement products due to the products' country-of-origin? : - A case study of a natural stones importer

    University essay from Umeå universitet/Företagsekonomi

    Author : Ulrika Logardt; [2014]
    Keywords : COO-effects; coo; effect; effects; country-of-origin; import; purchaser; purchase; Sweden; ethnocentrism; CETSCALE; low-involvement; low-involvement products; low; involvement; natural stones; stone; swedish; case study; COO-effekter; coo; effekt; effekter; ursprungsland; tillverkningsland; import; inköpare; inköp; Sverige; etnocentrism; CETSCALE; natursten; sten; svensk; fallstudie;

    Abstract : The author has applied an abductive research design and performed a case study which includes a survey and e-mail interviews of workers within the construction industry. The purpose of the survey and the interviews is to investigate what factors may be the most influential for individuals in establishing their apprehension of natural stones. READ MORE