Essays about: "service quality in retail"
Showing result 11 - 15 of 48 essays containing the words service quality in retail.
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11. Embrace the Experience : A multiple case study of customer experience strategies within the Swedish retail market
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The concept of customer experience has an increasing interest among organizations today since customers have become picky and demands for an experience are an existing fact. In the early 2000s, a paradigm shift was found, where focus from a goods-dominant logic was moved to a service-dominant logic which came to have a great impact on how to manage customer experiences today. READ MORE
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12. The Right Bricks for a World of Clicks - How the role of the physical fashion store is shifting in an increasingly digitalized market.
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Over the past decades, digitalization and e-commerce have transformed the retailing industry. Some sectors have seen it render the brick and mortar store all but obsolete; in others, it creates new opportunities for cross-channel synergies. READ MORE
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13. Research on Return Logistics in Online Shopping Environment - A case study of Taobao
University essay from Göteborgs universitet/Graduate SchoolAbstract : With the rapid development of information industry, the global information process is constantly changing people's way of life, the world has stepped into a new era of network economy. The online shopping, as a new form of shopping is accepted by more and more people and has developed quickly, influencing the development of economy heavily. READ MORE
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14. Inside-Out : Investigating the link between internal marketing and service quality in Swedish retail
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This thesis is a qualitative research that provides an understanding of store managers perception of internal marketing on the Swedish retail market. It also describes how the store managers use internal marketing to guide their frontline employees to deliver high quality service. READ MORE
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15. Self transportation of goods for consumers from a retail store: A Pilot study
University essay from Lunds universitet/FörpackningslogistikAbstract : The Last-mile delivery is seen as an emerging attention due to the increased focus on e-commerce and Omni-channel retailing. Due to these and since it involves end consumers, organizations look for innovative solutions to provide customers with a service fulfillment option. READ MORE