Essays about: "value added marketing"

Showing result 1 - 5 of 70 essays containing the words value added marketing.

  1. 1. Bonderevolt eller överlevnadskreativitet : en studie om mjölkproducenters resa till egen förädling av gårdens mjölk

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Lisa Valleräng; [2023]
    Keywords : gårdsmejeri; förädling; mjölkgård; globala livsmedelssystem; lokala livsmedelssystem; berättande; värdeskapande; relationsmat;

    Abstract : I denna uppsats undersöks mjölkgårdar som investerat i och utvecklat förädling av gårdarnas egen mjölk. Fyra mjölkgårdar har besökts och där har jag genomfört djupgående intervjuer och observationer i två dagar på vardera gård. READ MORE

  3. 2. Unveiling Consumer Perception: Exploring the Impact of Decoupling Product Ownership : Decoupling of white goods ownership

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Sharmin Akter; Sana Raja; [2023]
    Keywords : Decoupling product ownership; subscription-based services; consumer perception; circular economy.;

    Abstract : The sharing economy enables sustainable consumption through efficient access to products, but transitioning from ownership to a subscription-based model faces barriers. The thesis author explored how the decoupling of product ownership impact on the variables; consumer's perceptions of - psychological value, monetary value, social value, brand image, brand attachment, brand loyalty, service quality, and product quality and performance in the context of white goods. READ MORE

  4. 3. The Connection between a Multitier Private Label Portfolio and Retailer Brand Image: Investigating Consumer Perceptions

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Helena Abrahamsson; Sarah Keppler; [2023]
    Keywords : private label; multitier private label portfolio; retailer brand image; consumer perceptions; Business and Economics;

    Abstract : Thesis Purpose: This thesis aims to understand how a multitier private label portfolio is linked to the retailer brand image from a consumer perspective by using a case study of the Swedish grocery retailer ICA. Furthermore, we aim to comprehend the connection of the contained private labels in a multitier private label to the retailer brand image. READ MORE

  5. 4. Marknadsföring av gårdsbutiker : en fallstudie om strategier och innehåll

    University essay from SLU/Dept. of Economics

    Author : Charlotte Alicia Möller; Märta Wässman; [2022]
    Keywords : gårdsbutik; digital marknadsföring; content marketing; storytelling; marknadsmixen; marknadssegmentering;

    Abstract : Intresset för svensk- och närodlad mat har under senare år ökat vilket resulterat i att allt fler lantbrukare öppnar gårdsbutiker. Konkurrensen på marknaden har bidragit till att lantbrukare använder sig av olika marknadsföringsstrategier för att nå ut till konsumenterna och utmärka sig från konkurrenter. READ MORE

  6. 5. Motion Graphics in Relation to Branding : An Exploratory Study

    University essay from Jönköping University/JTH, Industridesign

    Author : Maryna Hanna; Nesia Coman; [2021]
    Keywords : Motion Graphics; Branding; Digital Brands; Visual Identities; Moving Brands; Movements;

    Abstract : Nowadays, there are many trends and changes happening in the market industry, in order to cope with the rise of technologies. Brands are finding new, modern, and revolutionary ways in order to elevate their identities into new levels. Therefore, the adoption of motion graphics and videos yield remarkable improvements in marketing in general. READ MORE