Essays about: "Customer Centric"

Showing result 31 - 35 of 81 essays containing the words Customer Centric.

  1. 31. Exploring the Potential of Crowdfunding for EV-Charging Infrastructure Development : A Strategy for Collaborative Financing of EV Charging Points in Sweden

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Anton Brew; Olivia Zetterberg; [2020]
    Keywords : Sustainable mobility transition; Electric vehicles; EV-charging infrastructure; Crowdfunding; Co-creating; Demand-driven roll-out; Hållbar utveckling; Elbilar; Elbil-laddningsinfrastruktur; Crowdfunding; Samskapande; Efterfrågedriven utveckling;

    Abstract : All over the world, raising concerns about energy conservation and the environmental impacts of greenhouse gas emissions has promoted the development of a sustainable mobility transition. Successful electric vehicle (EV) deployment plays a vital role in this manner but is still facing obstacles, where public charging infrastructure is one of them. READ MORE

  3. 32. A customer-centric evaluation of a smart manufacturing concept : Development of a continuous improvement strategy for improving the productivity of a small and medium-sized enterprises

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Laufey Benediktsdóttir; [2019]
    Keywords : Smart manufacturing; customer value; key performance indicator; data analysis; continuous improvement; Smart tillverkning; kundvärde; nyckeltal; dataanalys; ständig förbättring;

    Abstract : Nytt AB is a startup focusing on simplifying the concept of smart manufacturing to small and medium-sized companies providing an add-on machine monitoring solution for data analyzing. The product is currently under development with the final product soon to be launched. In the next phase of Nytt AB, a marketing plan has to be strategized. READ MORE

  4. 33. Impact of Gamification on usability and engagement with regards to a financial savings application

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Tej Kiran Beseetti; [2019]
    Keywords : Gamification; Octalysis framework; financial saving application; microsavings; Usability; Emotional Engagement; System Usability Scale Questionnaire SUS ; Usability Evaluation Questionnaire UEQ ; SRIM Self Reported Intrinsic Motivation Questionnaire ;

    Abstract : The implementation of game elements has quintessentially uplifted the overall experience of applications in various domains and thereby expanding the customer base. This process is called gamification which has now been introduced in many domains. READ MORE

  5. 34. Gaming as a Service (GaaS) :Investigating if GaaS is a business model or strategy, the potential definition and design and its long- term strategic impact

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Timothy Guiney; Ning Xu; [2019]
    Keywords : Strategic management; Business Model Innovation; Video Game Industry; Gaming as a Service; Business Model Design; Business Model Components; Business model for technology; GaaS; Business and Economics;

    Abstract : Gaming as a Service is not defined in existing research. The lack of a formal definition leads to an ambiguity between its function as a business model and the long-term strategy of the firm. The purpose and aim of this study is to investigate the definition of GaaS business model, distinguishing its function from the strategy. READ MORE

  6. 35. Branding Our Roots : A study about the use of country of origin in international business

    University essay from Umeå universitet/Företagsekonomi

    Author : Roope Kyttälä; Ekku Leivonen; [2019]
    Keywords : branding; COO; country of origin; marketing; marketing communication; nation branding; nation brand; brand positioning; business development;

    Abstract : It has been showed that COO of product has an effect on consumers purchase decisions. Companies are trying to find ways to differentiate their brands from those of their competitors. In many cases the use of COO is considered difficult and is not understood to the level where it would add to the brand value of those companies. READ MORE