Essays about: "Varumärken"
Showing result 21 - 25 of 91 essays containing the word Varumärken.
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21. Words travel fast : A field study of communication in Ethiopia
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : The scarce internet access in Ethiopia puts heavy weight on traditional media and people to spread news and information. By testing if the marketing strategy Word of Mouth is applicable on informative content, rather than just brands and products, this thesis explore the motivation to spread news as well as how it is received by a non-internet using group. READ MORE
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22. Där livet händer - how storytelling is used to convey a message
University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakultetenAbstract : Med en vision att skapa en bättre vardag för de många människorna är IKEA idag en av världens största varumärken inom heminredning. Med hjälp av storytelling kan ett företag förmedla vilka kärnvärden de har. IKEA tillämpar storytelling genom reklamkampanjen Där livet händer, med syfte att beröra målgruppen 19-49 år. READ MORE
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23. A Case Study Exploring the Most Important Factors in Firm Rebranding
University essay from KTH/Industriell ManagementAbstract : A growing use of mergers and acquisitions as a growth strategy has led to what is often referred to as “brand accumulation”, describing a situation in which a parent firm finds itself having acquired firms to the extent that the number of brands under management exceeds the capability of the firm. This, coupled with a generational shift in the workforce that has increased the demands on brand equity amongst potential employees, has increased the need for successful firm rebrandings. READ MORE
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24. Mobile Gaming Earbud. : Design and functionality investigation of mobile gaming headphones.
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Today there are a vast amount of headphones models, brands and types – each trying their bestto differentiate themselves from the rest. In collaboration with Defunc the thesis project soughtto investigate how one can develop a pair of mobile gaming headphones that meet the needsand wants of mobile gamers. READ MORE
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25. Measuring the effect of esport sponsorships on brand equity and purchase intentions
University essay from Södertörns högskola/FöretagsekonomiAbstract : Esport har under de senaste åren vuxit enormt snabbt och kommit att bli ett globalt fenomen. Samtidigt visar de framtida prognoserna att marknaden för esport kommer växa ytterligare, vilket har gjort det attraktivt för varumärken att sponsra lag, event och organisationer. READ MORE