Essays about: "customer loyalty in banks"

Showing result 16 - 20 of 21 essays containing the words customer loyalty in banks.

1. 16. Customer Loyalty: A case study of a local bank in Sweden

   University essay from Internationella Handelshögskolan

   Author : Sara Fransson; Karolina Lahdeaho; Therese Skoglund; [2011]
   Keywords : Customer loyalty; Relationship marketing; Complaint management; Service quality; Kundlojalitet; Relationsmarknadsföring; klagomålshantering; servicekvalitet;

   Abstract : Background: The financial services industry is a highly competitive and fragmented market. Firms are realizing the need and advantage of retaining customers rather than only focusing on acquiring new customers. Managers should focus on increasing customer satisfaction and communication levels as well as providing higher service quality. READ MORE

3. 17. The Role Of Service Quality In Shaping Consumer Behaviour And It's Impact On Customer Base On Businesses

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Lebo Emori; Seth Ackah; [2010]
   Keywords : service; quality; service quality; customer; customer service; banking; SERVQUAL; SERVPERF;

   Abstract : This study aims to investigate the effect of service quality in shaping consumer behavior and the impact on the customer base of businesses from the perspective of retail banking customers in the United Kingdom. The study draws on customer behavior and attitude premised on the SERVQUAL and SERVPERF models originated by Parasuraman et al. READ MORE

4. 18. What Drives customer loyalty and Profitability? Analysis of Perspectives of retail customers in Ghana's Banking Industry

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Daniel Nukpezah; Cephas Nyumuyo; [2009]
   Keywords : Service quality; customer satisfaction; competitive pricing price satisfaction ; customer loyalty; brand image and reputation; customer switching; profitability; market share; SERVPERF; SERVQUAL;

   Abstract : Customer loyalty as a concept is a critical strategic option in today’s competitive environment. It is no surprise therefore that managers and researchers have increased their study and understanding of the concept as a strategic marketing imperative over the past decades to capture market share and improve profitability. READ MORE

5. 19. Customer loyalty in Internet banking

   University essay from Sektionen för Hälsa och Samhälle

   Author : M. Eriksson; C. Schuster; [2008]
   Keywords : ;

   Abstract : In the recent years the way to do banking has changed. Internet banking has grown and a lot of niche banks working mainly with the Internet as a medium has entered the Swedish bank market. How to keep the customer loyal online in a very competitive environment has become a main question for the banks. READ MORE

6. 20. Too busy to wait in line, just click and bank online : Customer Loyalty in Web-Only Banks

   University essay from IHH, Företagsekonomi

   Author : Josefine Steinhagen; Lucile Van Kerrebroeck; [2006]
   Keywords : E-Service; Loyalty; E-Banking;

   Abstract : Traditionally, banks have always had a close relationship with their customers. They often knew them as individuals, and satisfied their needs through personal customized services. Recently, the development of electronic banking or e-banking has influenced the increasing competition within the banking industry. READ MORE