Essays about: "customer relationship management in hotel"

Showing result 1 - 5 of 10 essays containing the words customer relationship management in hotel.

1. 1. Needed and wanted? The effects of Green Marketing on Customer Satisfaction in the hotel industry.

   University essay from Umeå universitet/Företagsekonomi

   Author : Maike Strube; [2022]
   Keywords : Green Marketing; Customer Satisfaction; Hotel Industry;

   Abstract : The purpose of this study is to analyze if green marketing influences customer satisfaction significantly in the hotel industry in Umeå. Several green practices are tested to create an overall picture of the behavior on the market. These are Water Conservation, Energy Conservation, Waste Management, Food Management and Labeling. READ MORE

3. 2. Kinds of industries over- and underrepresented in CRM case studies

   University essay from

   Author : Elvira Jacobsson; [2017]
   Keywords : Industry; Case study; Under- and overrepresented; CRM; Customer Relationship Management; CRM-systems;

   Abstract : The purpose of this case study is to determine if there are any under- or overrepresented industries in CRM case studies. CRM stands for customer relationship management and can be applied as a system to help the sales manager in an industry to control the activities and their customers. READ MORE

4. 3. Communication of additional products in a B2B market : A Qualitative Case Study of Electrolux LaundrySystems in the Swedish market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Kevin Salehi; Erick Vitella Espinoza; Toms Kreslins; [2014]
   Keywords : Cross-selling; Marketing Communication; Communication; Customer Relation Management; Branding; New Product Development; E-business and Trust;

   Abstract : Background: Today’s market is constantly going through changes. Customers havenew tendencies and preferences towards the products they buy. It is a customer centeredbusiness culture and companies must follow it if they want to stay in the market. READ MORE

5. 4. Approaching Future Customer using Technological Advance in Hotel Industry

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Andrea Pisarova; [2012]
   Keywords : hospitality management; digital marketing; brand touch-point wheel; technology innovation; mobile communication; social media; Social Sciences;

   Abstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE

6. 5. Approaching Future Customer using Technological Advance in Hotel Industry

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Andrea Pisarova; [2012]
   Keywords : digital marketing; brand management; hospitality management; technology; mobile communication; social media; Social Sciences;

   Abstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE