Essays about: "fashion marketing thesis"

Showing result 1 - 5 of 65 essays containing the words fashion marketing thesis.

  1. 1. Fashion Killa : A study on teenager’s attitudes towards luxury fashion clothing brands.

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Martin Säterö; Albert Winter; [2019]
    Keywords : marketing; attitudes; marketing strategies; luxury; fashion; teenagers; generation z; generation x; generation millennials; peer pressure; psychological benefits; economy; sales; strategies; social media; luxury marketing; branding; fashion;

    Abstract : Title: Fashion Killa: A study on teenager’s attitudes towards luxury fashion clothing brands. Bachelor Thesis 15HP in Business Economics (Marketing) Halmstad University School of Business, Engineering and Science  Supervisor: Thomas Helgesson Examiner: Venilton Reinert Purpose: The purpose of this essay is to examine the underlying factors that affect teenager’s attitudes towards luxury fashion clothing brands. READ MORE

  2. 2. Chinese Consumer Willingness Towards Eco-Conscious Apparel Purchase : An Application of the Theory of Planned Behavior

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Fanlv Jin; [2019]
    Keywords : Eco-conscious apparel; Theory of planned behavior; Sustainable consumption in China; Willingness to pay a price premium; Sustainable fashion; Apparel containing recycled fibers;

    Abstract : Purpose – This thesis aims to contribute to the understanding of the Chinese customers’ perception and acceptance of eco-conscious apparel (ECA) based on the theory of planned behavior (TPB). The thesis further examines whether people would like to pay more for ECA and how the factor of willingness to pay a premium is influenced by TPB variables. READ MORE

  3. 3. The Millennial Mind : A qualitative study on how to communicate sustainability to reduce consumption

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sandra Berntsson; Stefanie Forsgren; [2018]
    Keywords : reduced consumption; sustainability marketing; sustainable fashion; values of millennials;

    Abstract : Background: The discourse of sustainable development has over the recent years become increasingly vital, due to the fashion industry´s over lyexcessive use of natural resources and contribution to hyperconsumption. Hyper-consumption is part of the consequences of marketing, and consumers regard marketing of sustainability to be unreliable. READ MORE

  4. 4. Differences in the Perception of Brand Personality

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Liam Karlsson; Emmanuel Ero; [2018]
    Keywords : ;

    Abstract : Background: The process connected to understanding perceived brand personality is discussed as well as how perceived brand personality may be affected by different cultures. Finally, the reader is introduced to the sportswear fashion industry, namely Adidas. The research questions are introduced. READ MORE

  5. 5. Change of Purpose - The effects of the Purpose Limitation Principle in the General Data Protection Regulation on Big Data Profiling

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Hannes Westermann; [2018]
    Keywords : EU law; IT law; Artificial Intelligence; Big Data; Profiling; Big Data Profiling; Google; Facebook; GDPR; General Data Protection Regulation; Purpose Limitation; Further Use; Purpose Specification; Personal Data; Compatible Use; Machine Learning; Deep Learning; Law and Political Science;

    Abstract : Over the past few years, many companies have started to adopt Big Data technologies. Big Data is a method and technology that allows the collection and analysis of huge amounts of all kinds of data, mainly in digital form. Big Data can be used, for example, to create profiles of online shopping users to target ads. I call this Big Data Profiling. READ MORE