Essays about: "green products attributes"

Showing result 11 - 15 of 22 essays containing the words green products attributes.

  1. 11. Customer perceptions of equipment rental : services for a circular economy

    University essay from SLU/Dept. of Forest Economics

    Author : Ellinor Berg; [2020]
    Keywords : green products attributes; practices; renting vs buying; servicification; sharing-ecocnomy; social practice theory; use-oriented services; användarorienterade tjänster; delningsekonomi; gröna produktegenskaper; hyra vs köpa; tjänstefiering;

    Abstract : Sustainability, consumption, and management of finite resources has become a global topic of discussion. Circular economy [CE] is presented in FN´s global goals agenda 2030 as an alternative model of consumption and a solution to move away from unsustainable development. READ MORE

  3. 12. The Complexity of Consumer Trust in Sustainability Communication

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Dahl; Anna Bakalarska; [2018]
    Keywords : Trust; Sustainability Communication; Sustainability; Green Marketing; CSR; Greenwashing; Skepticism; Consumption; Source of Communication; Business and Economics;

    Abstract : The purpose of this study is to gain insights on what evokes consumer trust for (environmental) sustainability communication and shed light on how this trust impacts consumers’ perception of sustainability. A literature review and qualitative data collection, combining four focus groups and nine interviews, were the basis for a discussion on this topic. READ MORE

  4. 13. Understanding consumer preferences for logistics services within online retailing of fresh products : A research conducted on Swedish consumers

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Zhang Peiling; Li Tingting; [2018]
    Keywords : Food supply chain management; Logistics services; Fresh products; Online retailing; Consumer preferences; Conjoint analysis;

    Abstract : Background  In the context of booming e-commerce, logistics service is an opportunity as well as a challenge for fresh products e-retailers and their logistics service providers (LSPs). In fact, they offered various fancy logistics services, like evening home delivery, same-day delivery and recyclable packaging. READ MORE

  5. 14. Customers’ attitude towards certified food service : The influence of green attributes, green skepticism and the comparison of LOHAS

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Xiaofang Zhang; Kajin Fares; [2017]
    Keywords : certified food service; LOHAS; consumers’ attitude; green skepticism; administrative CSR; green practices; organic menu;

    Abstract : Background: Consumers have become more eco-friendly conscious than before, and therefore the demand for organic and environmentally-friendly products has increased during the past decade. Companies are committing to various green practices to improve company's image. READ MORE

  6. 15. Advertising Skepticism : The influence of demographic factors, consumerism and green washing in the organic food industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nathalie Van Kenhove; Lotti Biro; [2016]
    Keywords : Green Washing; Green Skepticism; Green Advertising Skepticism; General Advertising Skepticism; Green Consumerism; Environmental Concern; Attitude towards Green Products; Green Purchase Behavior; Demographics; Organic; Environmental Friendly Food Products;

    Abstract : In 2016, it is no longer possible to deny the existence of global warming and its harmful effects on our planet and the environment. Not only experts, but also consumers, have become increasingly concerned about the environment. READ MORE