Essays about: "marketing of banking products"
Showing result 1 - 5 of 10 essays containing the words marketing of banking products.
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1. Digital marknadsföring av banktjänster mot yngre skogs- och lantbruksintresserade personer
University essay from SLU/Dept. of Forest ProductsAbstract : Den ökande användningen av internet i dagens samhälle har lagt grunden till uppkomsten av fenomenet sociala medier. Sociala medier är digitala kommunikationskanaler som tillåter användare att kommunicera och utbyta information med varandra. READ MORE
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2. Corporate customer loyalty within the banking sector: The case of SEB
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Abstract Background: The financial sector is under constant development and the massive digitalization has changed the banking sector. The banking industry is nowadays characterized by self-service solutions and customers can solve their problems from everywhere and at any moment. READ MORE
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3. Investment and Development Impact of Microfinance Institutions : A case study of Ghana
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : This study with its two-fold objectives undertakes a descriptive analysis of how Microfinance Institutions (MFIs) have evolved into its multi-tiered state in Ghana and how their development has impacted other stakeholders in Ghana’s economy especially Micro and Small-Scale Enterprises (MSEs). Additionally, this study undertakes an empirical and exploratory case study to investigate how MFIs in Ghana are influencing access to finance by MSEs. READ MORE
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4. The analysis of antecedents of bank-SME loyalty : professionalism, relationship quality, corporate image & switching barrier as a moderator
University essay from Sektionen för hälsa och samhälleAbstract : The aim of this study is to combine the various concepts, in the field of SME in service based industry, being developed independently by researchers. The goal is to provide a comprehensive overview on the rules and interactions of the involved factors. READ MORE
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5. Facebook in the Banking Industry : A Case Study in SEB, Sweden
University essay from IHH, FöretagsekonomiAbstract : The technological progress the world is experiencing has also changed the way banking is done in Sweden today. One tough challenge for the banking industry is the moderately homogenous products and services they offer, which make banking particularly exposed and sensitive to customers and their switching behaviour. READ MORE