Essays about: "marketing restriction"

Showing result 1 - 5 of 13 essays containing the words marketing restriction.

  1. 1. An in-depth analysis of the approach towards“Environmental sustainability” and “Greenmarketing” from SMEs restaurant perspective in Sweden

    University essay from Umeå universitet/Företagsekonomi

    Author : Mahabubul Alam; [2021]
    Keywords : Environmental sustainability; Green marketing; organic food; KRAV certificate; eco labeling; Small and medium-sized enterprises SME ; Corporate social responsibility CSR ; Sustainable development.;

    Abstract :  Growing number of SME restaurant and unsustainable food consumption creates a paradoxicaltension in the society from “Environmental sustainability” perspective. This paradoxicaltension requires every organizations to reduce their ecological footprint through minimizingits environmental effects. READ MORE

  3. 2. Why consumers buy BOGO-products. : an exploratory study of philanthropy-linkedproducts in retail stores.

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Hanna Bruhn; Julia Rosberg; [2019]
    Keywords : Ethical consumption; BOGO-products; corporate philanthropy; CSR; millennials;

    Abstract : More and more consumers have become socially conscious when choosing which retailer to buy from; thus many retailers have increased their engagement in Corporate Social Responsibility (CSR) activities. One common form of CSR activity within companies is philanthropy, or corporate philanthropy, where companies aim to donate to charity or to take environmental and social issues into consideration. READ MORE

  4. 3. The Power of Innovation : Exploring Innovativeness and its Influence on Brand Loyalty in a Saturated Market through the Eyes of Generation Y

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Lovisa Andreasson; Michaela Ek Berglund; Alice Svensson; [2018]
    Keywords : Innovation; Marketing Innovation; Brand loyalty; Generation Y; Red Bull; Saturated Markets; Low-Involvement Products;

    Abstract : Problem Saturated markets are known to be competitive, with a wide selection of alternatives. In a saturated market is essential to differentiate a brand to compete in a market. Therefore, innovation has become a central part of a brand’s DNA when developing strategies, such as product evolvement and marketing. READ MORE

  5. 4. The Power of Behaviour on Client Perception of Corporate Brand : A Case Study of a Swedish Consultancy Firm within Public Procurement

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Andreas Eriksson; Juho Siren; Gabriella Hertzman-Ericson; [2016]
    Keywords : Branding; B2B; Consultans; Public sector; Relationship;

    Abstract : The aspect of relationships has been underlined to be of substantial significant within B2B contexts, particularly within consultancy, all alongside the importance of trust within the clientsupplier interaction. An element that has been claimed to derive directly from the client-supplier experience and voiced to be of key in order to reach success. READ MORE

  6. 5. So tell me, how do I look? : A study of how voters perceive the political brand image of the Sweden Democrats

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Vanessa Ibragic; Sepanta Sharafuddin; [2016]
    Keywords : Political Marketing; Political Branding; Political Brand Image; Politics; the Sweden Democrats; Single-Issue Party; Political Parties;

    Abstract : There has been a growing interest in applying concepts and strategies of brand management in the political sphere. However, it has been argued that the phenomenon of political brand image has been given little attention. Therefore the purpose of this study is to explore the political brand image of the Sweden Democrats from voters’ perspective. READ MORE