Essays about: "marketing variable"

Showing result 1 - 5 of 65 essays containing the words marketing variable.

1. 1. Could Pricing Strategies in Different Regions Create a Sense of Division? : A Qualitative Study in the Pursuit of Scrutinizing European Individuals' Views on Penetration Pricing, Price Skimming, and Prestige Pricing Pertaining to a New Sugar-Sweetened Beverage

   University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

   Author : Zoltán János Tóth; [2023]
   Keywords : penetration pricing; price skimming; prestige pricing; the economic theory of buyer behaviour; pricing in marketing; marketing;

   Abstract : Background: To many customers, prices are mundane; however, marketers engage in casuistry to purport their product as superior to others by enticing prices. Prices are the most susceptible variable in the Marketing Mix. READ MORE

3. 2. Unveiling Consumer Perception: Exploring the Impact of Decoupling Product Ownership : Decoupling of white goods ownership

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Author : Sharmin Akter; Sana Raja; [2023]
   Keywords : Decoupling product ownership; subscription-based services; consumer perception; circular economy.;

   Abstract : The sharing economy enables sustainable consumption through efficient access to products, but transitioning from ownership to a subscription-based model faces barriers. The thesis author explored how the decoupling of product ownership impact on the variables; consumer's perceptions of - psychological value, monetary value, social value, brand image, brand attachment, brand loyalty, service quality, and product quality and performance in the context of white goods. READ MORE

4. 3. The influence of institutional factors on the effectiveness of global product launch

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Diego Daniel Vargas Carmona; Mohamed Kamil Morsi Mahmod; [2023]
   Keywords : global product launch; institutional factors; panel regression analysis;

   Abstract : In today’s fast-changing markets, many international firms invest a significant amount of money in terms of marketing and technology to launch their products globally. To reduce such costs, a better understanding of the factors that affect the performance of global products launch is needed. READ MORE

5. 4. Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Katie Fajer; Lisa Alm; Amanda Gerth; [2023]
   Keywords : Second-hand luxury e-commerce; Blockchain technology; Authentication; Perceived Risk; Theory of Planned Behaviour; Consumer Behaviour.; Business and Economics;

   Abstract : Title: Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce Date of the Seminar: 2nd of June, 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Lisa Alm, Amanda Gerth & Katie Fajer Supervisor: Burak Tunca Keywords: Second-hand luxury e-commerce, Blockchain technology, Authentication, Perceived Risk, Theory of Planned Behaviour, Consumer Behaviour. Thesis Purpose: To explore consumer perspectives towards the implementation blockchain technology as a service offered within the authentication of second-hand vintage luxury e-commerce Methodology: This quantitative research study utilises an independent sample t-test to compare Perceived Risk, Attitudes, Perceived Behavioural Control, Subjective Norms, and Purchase Intention in regard to authentication method surveyed. READ MORE

6. 5. Viral Vibes: Mastering Music Marketing on TikTok - A quantitative analysis of consumer journeys from TikTok to music streaming services

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Hannah Höijer; Julia Nordin Kehlmeier; [2023]
   Keywords : awareness; consideration; conversion; viral marketing; co-creation; UGC; TikTok; social media; strategic communication; Social Sciences;

   Abstract : This bachelor’s thesis aimed to investigate what drives the conversion of music from TikTok to streaming services amongst TikTok users. The study is based on marketing funnel models, such as AIDA and the simplified funnel including the three steps: awareness, consideration, and conversion. READ MORE