Advanced search
Showing result 16 - 20 of 82 essays matching the above criteria.
-
16. The use of marketing within Swedish football : A qualitative and comparative study between clubs in Allsvenskan
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Over the years, football clubs have been transformed into companies that need a well-thought-out marketing plan. The most appropriate marketing strategies are implemented to achieve success in a market that has undergone a digital and global transformation. There are constantly new ways for businesses to market themselves. READ MORE
-
17. Exploring the Potential of Playfulness in Non-playful Environments : a Case Study on Career Guidance
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : There is a general consensus that play can bring a more enjoyable user experience and can make users realize new things by providing them with a different look and approach. It is often found in games, social media applications aimed at young audiences and similar playful scenarios. READ MORE
-
18. Creating eye-catching headlines using BART
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Social media is a significant factor in information distribution today, and this information landscape contains a lot of different posts that compete for the user’s attention. Different factors can help catch the interest of the user, and one of them is the headline of the message. READ MORE
-
19. Message strategies in content marketing - How companies drive consumer engagement on social media
University essay fromAbstract : The world is now digitized with an increased use of different social media platforms and infinite new ways for marketers to engage consumers. With the increased use of online marketing and the tough competition in an online environment, a challenge for companies is to differentiate their brand and stand out. READ MORE
-
20. Self-branding on elite level : How female athletes use social media for empowerment
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Professional athletes use social media for many different purposes. That includes sharing personal lives, sport achievements as well as endorsements and branding activities with sponsors. READ MORE