Essays about: "Ethics in advertising and marketing"
Showing result 1 - 5 of 7 essays containing the words Ethics in advertising and marketing.
-
1. Newsjacking and generation Z consumer behavior : Identifying patterns through a comparison with generation Y
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingAbstract : The term Newsjacking was popularized by David Meerman Scott in his book “The new rules of marketing & PR” (2020). The author describes this practice as a tool for marketers that consists in turning “a breaking news story” into an advertisement (p. 360). READ MORE
-
2. AI in Marketing – Curse or Blessing? : Impacts of Programmatic Advertising and Personalized Content on Society
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : With the help of Programmatic Advertising and the resulting personalized content, consumers can be targeted precisely and with the help of Artificial Intelligence. The associated use of customer data creates ethical conflicts. READ MORE
-
3. The Shades of Styles : A human search for words communicating all aspects of styles.
University essay from Uppsala universitet/Konstvetenskapliga institutionenAbstract : This research is an investigative attempt on the concept of style´s development to potentially noticing our diverse human history on viewing the aspect of styles, starting (in the part one) by looking into the problem of the development of styles and its characteristic of representation in terms of its messages, realties, semiotics, and human collaboration. Leading towards the human search in seeing style more commonly neutral for a more meaningful dialog. READ MORE
-
4. Alcohol advertising : A Minor Field Study in Cape Town.
University essay from Högskolan Dalarna/BildproduktionAbstract : The purpose of this study was to examine marketers view of alcohol advertising. Focus have been on its potential effect on the society, moral aspects and its relation to sustainability, identity, gender and celebrities. READ MORE
-
5. Appeals in Web Advertising : Exploring the influence of ethical and financial appeals on consumer attitudes
University essay from Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Filosofiska fakultetenAbstract : Advertising has been a common element in the web experience for years. Advertisers can use many strategies to reach their intended consumer, and can appeal to for example rationality, emotion or ethics. READ MORE