Essays about: "Marketing green strategy"
Showing result 11 - 15 of 51 essays containing the words Marketing green strategy.
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11. How to be Perceived as a Sustainable Brand : Success Factors for Signaling Sustainability while Avoiding Greenwashing
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Being perceived as a sustainable brand by customers is becoming increasingly more important for companies. This has resulted in that more companies are communicating what actions they take to be more sustainable. Companies also utilize symbol and labels to signal suitability on products and services. READ MORE
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12. Sustainable Fast Fashion: Paradox or Possibility? From Consumer Insight to Sustainable Marketing
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Awareness of sustainability-related issues within the fashion industry has increased. Fast fashion is specifically criticized for its negative impacts on the environment and society. Due to this, several fast fashion companies are trying to position themselves as more sustainable. READ MORE
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13. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE
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14. The Pitfalls of Communicating the Implementation of Environmental Regulations
University essay from Linköpings universitet/FöretagsekonomiAbstract : In the light of a market that showcases increased hesitation and skepticism over green marketing and environmental communication, is the necessity of a well executed corporate communication greater than ever. What can be seen on the market is corporations that are unintentionally using motive greenwashing as a tool for attracting and persuading consumers to favour the corporations image. READ MORE
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15. The Role of Consumers’ Culture in Determination of a Standardised or Localised Green Marketing Strategy : A Focus on the UK’s Culture
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: The increased awareness of the environmental impact is allowing consumers to be more conscious of their purchasing decisions and habits. Awareness, however, is shown to be based on a number of factors, including country culture. READ MORE