Essays about: "Swedish millennials"

Showing result 21 - 25 of 43 essays containing the words Swedish millennials.

  1. 21. WORKPLACE VALUES, SUSTAINABLE EMPLOYMENT AND TURNOVER INTENTION: A GENERATIONAL PERSPECTIVE

    University essay from Umeå universitet/Institutionen för psykologi

    Author : Olivia Brinck; Hanna Larsson; [2019]
    Keywords : COPSOQ; millennials; workplace; motivation; employees; satisfaction; values; commitment; leadership; sustainability; turnover intention behavior; career advancement; COPSOQ; millenniegenerationen; arbetsplats; anställda; tillfredsställelse; engagemang; motivation; hållbarhet; personalomsättningsbeteende; karriärsavancemang; värderingar; ledarskap.;

    Abstract : What makes a person willing to leave their job? What makes an employment sustainable?Research have been conducted to explain employee turnover based on three different aspects; a person’s intent to leave, company failure to satisfy the employee’s expectations of the work and sustainable employment. This thesis aimed to investigate work values, employee turnover intention and sustainable employment among the Millennial generation at Company X, a Swedish company working with logistics (n = 59). READ MORE

  3. 22. Sustainable apparel consumption: the attitude-behavior gap among Swedish consumers : An exploratory study on Millennials and Generation X consumers´ purchasing habits

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Nike Moon; Eszter Bordi; [2019]
    Keywords : Sustainability; apparel; consumption; Millennials; Generation X; attitude; behaviour;

    Abstract : This thesis aims to investigate sustainable apparel purchasing habits from customers’ perspective with an emphasis on attitude-behaviour towards the phenomenon. Furthermore, the possible attitude-behaviour gaps are detected throughout the research, illustrating dissimilarities in sustainable apparel consumption and discrepancies between actual purchasing action and consumer attitude. READ MORE

  4. 23. The "unloyal" Millennials : A survey study investigating the relationship between internal communication and employee brand attitudes in the healthcare sector

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Cajsa Andersson; Ebba Jakobsson; [2019]
    Keywords : Internal communication satisfaction; employee brand attitudes; employee brand loyalty; Millennials; healthcare; employment factors; employee retention; Internkommunikation; varumärkesattityder; medarbetarlojalitet; Generation Y; sjukvård; anställningsfaktorer; personalomsättning; Social Sciences;

    Abstract : Sveriges sjukvård står inför problem relaterade till hög personalomsättning. Kostnaderna för ny rekrytering är hög, den ökade mängden hyrläkare äventyrar pa-tientsäkerheten och Generation Y verkar ha en högre krav på sin arbetsgivare än tidigare generationer. READ MORE

  5. 24. Comparing the Perception of and Expectations for Mobile Financial Services among Millennials and Industry Experts

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Anett Hollas; [2019]
    Keywords : ;

    Abstract : The rising housing prices and stagnant salaries combined make the start of the independent life difficult for the millennial generation. The higher cost of living diminishes the means the young adults have for saving and therefore it is challenging to find a way out of the struggle. READ MORE

  6. 25. Fashion Killa : A study on teenager’s attitudes towards luxury fashion clothing brands.

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Martin Säterö; Albert Winter; [2019]
    Keywords : marketing; attitudes; marketing strategies; luxury; fashion; teenagers; generation z; generation x; generation millennials; peer pressure; psychological benefits; economy; sales; strategies; social media; luxury marketing; branding; fashion;

    Abstract : Title: Fashion Killa: A study on teenager’s attitudes towards luxury fashion clothing brands. Bachelor Thesis 15HP in Business Economics (Marketing) Halmstad University School of Business, Engineering and Science  Supervisor: Thomas Helgesson Examiner: Venilton Reinert Purpose: The purpose of this essay is to examine the underlying factors that affect teenager’s attitudes towards luxury fashion clothing brands. READ MORE