Essays about: "advantage of globalization in marketing"

Showing result 1 - 5 of 7 essays containing the words advantage of globalization in marketing.

1. 1. Marketing analysis for future strategic plan

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Mahsa Mousarezaei; [2016]
   Keywords : marketing analysis; SWOT analysis; strategic marketing plan;

   Abstract : Today’s climate issues such as increasing temperatures and extreme change in weather pattern are one of the greatest threats. Therefore there is a united agreement that something needs to be done for reducing the causes of global warming and climate change. READ MORE

3. 2. The Country of Ownership Paradox

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nora Varga; Fengge Zhao; [2016]
   Keywords : Premium Brand; Country of Brand; Country of Ownership; Country of Origin; Automobiles; Developing Countries; Brand Image; Consumer Perception; Business and Economics;

   Abstract : Purpose: The purpose of the thesis is to explore how the ownership transfer from a developed country to a developing country influences consumers’ perception of the brand. Design/methodology/approach: After the extensive review of the literature about the concept of country of origin and brand image, three premium automobile brand acquisition cases (Jaguar, Land Rover and Volvo) were investigated. READ MORE

4. 3. Internal Branding in Multinational Firms : A gap analysis of internal stakeholder perceptions

   University essay from Institutionen för marknadsföring (MF)

   Author : JoAnna Caster; Dana Linnes; [2013]
   Keywords : internal branding; internal brand; international marketing; marketing strategy; stakeholder perceptions; internal marketing orientation; human resource management; country of origin;

   Abstract : Authors: JoAnna Caster & Dana Linnes Tutor: Setayesh Sattari Title: Internal Branding in Multinational Firms- A Gap Analysis of Internal Stakeholder Perceptions Background: As globalization increases, the topic of internal branding has grown in popularity, particularly as a way for firms to secure a competitive advantage in the global marketplace. The topic is quite new however, and there are many aspects that have not been fully explored, including the influence of internal stakeholder perceptions on a firm’s internal brand and related support activities. READ MORE

5. 4. Important Perception of Market Entry Barriers and Factors in Africa : Case Study on Ethiopia and Egypt

   University essay from Ekonomihögskolan, ELNU

   Author : Mahlet Taffese; Mohamed Ismail; [2012]
   Keywords : Market entry decision; Entry barrier; External factor; Internal Factor; Size and Host Country.;

   Abstract : Globalization, rising affluence in developing and transitional economies, improved infrastructure, and advancements in communication and information technologies have increased the opportunities for marketing services beyond borders. For the last decade African economies has been growing which has created enormous opportunity for international companies. READ MORE

6. 5. Branding as a tool within internationalization

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Tritarn Wattanasit; Pimolbun Panglad; [2010]
   Keywords : Internationalization; Globalization; International business; Brand; Branding; Brand management; Global branding;

   Abstract : Nowadays global market is quite attractive for high competition environment.  First is to reduce risks and uncertainties of the business in their home countries. Second is to exploit the growing global market for goods and services which can lead to economies of scale and the increasing of market share. READ MORE