Essays about: "holistic approach title"

Showing result 1 - 5 of 18 essays containing the words holistic approach title.

1. 1. Should we do it ourselves or should we let somebody else do it?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nicholas-Joel Kisling; Julia Herma Cornée Dorothée Bosveld; [2023]
   Keywords : In-House Agency; Make-or-Buy; Insourcing; Outsourcing; External Agencies; Marketing; Brand Management; Advertising; Business and Economics;

   Abstract : Title: Should we do it ourselves or should we let somebody else do it? An exploratory study of in-house agencies and external agencies in marketing and brand management Course: BUSN39 - Degree project in Global Marketing Authors: Nicholas-Joel Kisling & Julia Herma Cornée Dorothée Bosveld Keywords: In-House Agency, Make-or-Buy, Insourcing, Outsourcing, External Agencies, Marketing, Brand Management, Advertising Purpose: The purpose of this study is to explore the dynamics of make-or-buy decisions in the context of marketing and brand management. Specifically, the research investigates the role and scope of in-house agencies beyond advertising, and analyses the motivations that drive companies to either insource or outsource marketing and brand management functions. READ MORE

3. 2. An active chain process of self-leadership : Dynamically practising self-leading strategies for sustainability

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Mia Amilon; Stephanie Nguyen; [2022]
   Keywords : Leadership; self-leadership; personality; traits; dynamic; active; chain process; self-leadership strategies; strategies; strategy; education; chain; process; self-awareness; self-management; self-efficacy; outputs; outcome; sustainability; innovation; work performance; self-leading; awareness; thriving; health; mindfulness; social cognitive theory; self-regulation theory; self-control theory; intrinsic motivation theory; Självledarskap; ledarskap; ledare; självledarskapsstrategi; strategi; aktiv; dynamisk; process; kedjeprocess; personlighet; egenskap;

   Abstract : Title: An active chain process of self-leadership: Dynamically practising self-leading strategies for sustainability. Keywords: Active and dynamic, Chain process of self-leadership, Self-leadership strategies Background: Sustainability is important and of current interest, requiring all organisations to be well-functioning, committed to sustainability and create strategic decisions for their long-term sustainability. READ MORE

4. 3. Impulsive Buying Behaviour on BNPL Services

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ahmed El Sayed; Huaiyuan Wu; Cheuk Man Fung; [2022]
   Keywords : Consumer credit; BNPL; consumer behaviour; generation Z; impulsive buying; Business and Economics;

   Abstract : Title A quantitative study on the buying behaviour of Generation Z Keywords: Consumer credit, BNPL, consumer behaviour, generation Z, impulsive buying Background: The Buy now, pay later service has been developing rapidly in recent years and is being regarded as one of the fastest-growing modes of digital payments. There is an increasing number of online retailers and platforms partnering with payment solutions companies to offer an easy, seamless checkout experience for their customers. READ MORE

5. 4. Introducing Paper Pallets to the IKEA Food Supply Chain - What is the Potential and Will the Temperature be Retained during Transportation?

   University essay from Lunds universitet/Teknisk logistik

   Author : Ellen Bengtsson; Pernilla Johansson; [2022]
   Keywords : Paper pallets; temperature-controlled transport; food supply chain; Technology and Engineering;

   Abstract : Title: Introducing Paper Pallets to the IKEA Food Supply Chain - What are the Potentials and Will the Temperature be Retained during Transport? Contribution: This thesis is produced with equal efforts from both authors, where each author has been involved in each and every step of the process. Problem description: Paper pallets with 50 mm feet have been used in IKEA Furniture for several years with both positive financial and environmental benefits. READ MORE

6. 5. Joining Forces with a Digital Twin: A study exploring the potential of a Digital Twin of an Organization in mitigating the impact of cognitive biases in strategic decision-making

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Qendresa Balaj; Dennis Weber; [2022]
   Keywords : Strategic Decision-making; Innovation Management; Cognitive Biases; Digital Twin; Business and Economics;

   Abstract : Title: Joining Forces with a Digital Twin: A study exploring the potential of a Digital Twin of an Organization in mitigating the impact of cognitive biases in strategic decision-making Seminar Date: June 3rd, 2022 Authors: Qendresa Balaj and Dennis Weber Supervisor: Pauline Mattsson Course: BUSN09, Degree Project in Strategic Management Keywords: Strategic Decision-making, Innovation Management, Cognitive Biases, Digital Twin Purpose: The aim of this thesis is to investigate how a digital twin technology, specifically, a digital twin of an organization, can assist managers in making better decisions by mitigating the impact of cognitive biases. Research Question: How can a digital twin technology help mitigate managers’ cognitive biases when making strategic decisions to steer their company’s innovation management? Theoretical Foundation: This chapter provides an extensive literature review of key theoretical components, which helps set the stage for the reader. READ MORE