Essays about: "the role of marketing in the economic development"

Showing result 11 - 15 of 34 essays containing the words the role of marketing in the economic development.

  1. 11. Controlling, exploiting and claiming diversity - Analyzing the role of multiculturalism in Rosengård's development

    University essay from Lunds universitet/Sociologi

    Author : Mostafa Fadhl; [2018]
    Keywords : Urban planning; place marketing; multiculturalism; Rosengård; Culture Casbah; Social Sciences;

    Abstract : Postindustrial Malmö relies heavily on stories and images as engines for economic growth. Cities use place marketing strategies to attract capital, investments and affluent residents. READ MORE

  3. 12. The Serving and the Served: Relationship between suppliers and food hubs in Swedish Alternative Food Networks

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Kristina Korcekova; [2017]
    Keywords : alternative food distribution; civic food networks; food cooperatives; food hubs; Local food nodes; relationship marketing; Ultimat;

    Abstract : The Swedish alternative food networks landscape is underdeveloped compared to that of the US or the countries of Western Europe, however its development has sped up in recent years. The relationship between the farmer and the food hub is the first one to be built when an Alternative Food Network is being set up and therefore represents a valid starting point in the hitherto scarcely studied field of alternative food distribution in Sweden. READ MORE

  4. 13. Tjänsteutveckling i skogssektorn : en fallstudie av Södras ekonomiska rådgivning

    University essay from SLU/Dept. of Forest Products

    Author : Jonas Samuelsson; [2017]
    Keywords : ekonomi; generationsskifte; intervjuer; kommunikation; kvalitativ; relationer; relationsmarknadsföring; tjänstekvalitet; utvärdering; communication; economy; evaluation; generational; interview; relations; relationship marketing; service quality; qualitative;

    Abstract : Dagens tjänstesektor växer sig allt starkare vilket ställer krav på konkurrenskraftiga tjänsteerbjudanden. För skogsnäringen innebär det ett större fokus på att erbjuda helhetslösningar till skogsägarna. En tjänst som har framtiden för sig är rådgivning inför generationsskiften då 1/3 av skogsägarna är över 65 år. READ MORE

  5. 14. Vilse i paradoxen : en diskursanalytisk studie av planeringens arbete för minskad segregation genom projektet Culture Casbah

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Linnea Fröjd; Sofia Wendel; [2017]
    Keywords : stadsutveckling; segregation; Culture Casbah; planering; Rosengård; diskursanalys; stadsplanering;

    Abstract : The thesis investigates the recent visionary development of an urban renewal project in Rosengård, a centrally located neighbourhood in the city of Malmö. This project Culture Casbah comprises a construction of a tower and 200 housing units and is considered to be a socially oriented urban develop-ment with a purpose to transform Rosengård into an integrated part of the city. READ MORE

  6. 15. The ABC of tourist attitudes towards wind industry in Skåne : affective, behavioral and cognitive dimensions

    University essay from Lunds universitet/LUCSUS

    Author : Yulia Kalashnikova; [2016]
    Keywords : Skåne tourism; renewable energy; social psychology; behavior; feeling; reasoning; sustainability science; Social Sciences;

    Abstract : The expansion of Swedish wind energy grid has come at the cost of environmental, economic and social controversy, in which the issue of landscape quality change plays a prominent role. Tourism, an industry highly reliant on visual consumption of the landscape, is especially sensitive to this change. READ MORE