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Showing result 1 - 5 of 9 essays matching the above criteria.

1. 1. Weapons of Brand Destruction: Exploring the different methods and strategies used by Online Anti-Brand Communities aimed to harm brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Andrés Emilio Garcia Raffo; Niklas Kjellander; [2022]
   Keywords : Brand Community; Anti-Brand Community; Brand Dislike; Consumer-activism; Business and Economics;

   Abstract : Aim: The aim of this paper was to shed light on the different methods/strategies that Anti-Brand Communities (ABCs) use in order to cause harm to particular brands. Purpose: The purpose of this paper is to offer assistance to brand managers through Anti-Brand Community-insights, as a means of combating the increasingly growing number of ABCs. READ MORE

3. 2. ”This isn’t a gold rush, it’s an arms race" : A critical discourse analysis of 2019’s “streaming war(s)” discourse in television trade press

   University essay from Stockholms universitet/JMK

   Author : Julia Lindblom; [2021]
   Keywords : Streaming wars; trade press; ideology; power geometry; television industry; SVOD; Netflix;

   Abstract : Streaming services such as Netflix have changed how television is produced and consumed. In 2019, the online video on demand market was topical, with big launches such as Disney+ and Apple TV+. This period in the streaming market was popularized in the press as the “streaming war(s). READ MORE

4. 3. Walt Disney’s Moana, “We are Polynesia” : A CDA of Disney’s representation of the Polynesian culture inside Moana

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Melanie Nauta; [2018]
   Keywords : Disney; Moana; Culture; Disneyfication; Americanisation; Cultural appropriation; Critical Discourse Analysis; Polynesia;

   Abstract : Disney is known for their family animation movies with a non-western or indigenous cultural background. Nevertheless, Disney is basically very influential for the perception of cultures by a global audience. Many studies have proven that Disney’s depiction of a certain represented culture has not always been that clean. READ MORE

5. 4. The Changing Nature of Female Portrayal : An Analysis of Gender Roles in Fairy Tales

   University essay from Karlstads universitet/Institutionen för språk, litteratur och interkultur

   Author : Olof Wilén Rönquist; [2015]
   Keywords : Sleeping Beauty; fairy tale; gender; feminism; Törnrosa;

   Abstract : This essay examines gender normative and patriarchal elements of the popular fairy            tale Sleeping Beauty in order to expose how patriarchal ideals are upheld. The reason for this is that children may internalize the values taught in these stories, which may lead to them perpetuating patriarchal ideals and gender normative behavior. READ MORE

6. 5. From Snow White to Frozen : An evaluation of popular gender representation indicators applied to Disney’s princess films

   University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation

   Author : Johan Nyh; [2015]
   Keywords : Disney; princesses; Disney princesses; gender; Bechdel; Bechdel test; Walt Disney; Pixar; Frozen; children; girl; culture; gender representations; talk time; talktime; gendertimer; equality; content analysis; female; feminism; feminist; gender role; socialization model; gender role socialization model; passive; domestic; active; media; post-feminist; gender role portrayals; key measures; popular; nature or nurture; genes or environment; gender differences; expressions of gender; gender experiments; neurological; brain; plasticity; constructivist; cultivation theory; social cognitive theory; quantitative; quantitative measures; quantitative methods; stereotypes; stereotype; stereotypical; women; character count; biological sex; biological gender; metrics; femininity; textual analysis; submissive; submissive behaviour; independence; daddy s girl; patriarchy; patriarchal; patriarchal approval; wicked women; old wicked women; wicked witch; male; masculine; masculine characteristics; feminine characteristics; genders; marrying; marriage; love at first sight; empowerment; fairy tale; fairy tales; film; movie; films; movies; Mulan; Pocahontas; Snow White; Snow White and the seven dwarfs; Cinderella; Sleeping Beauty; Little Mermaid; The Little Mermaid; Beauty and the Beast; Aladdin; Tangled; Brave; Frozen; The Princess and the Frog; Merida; relationship; relationship formation; true love; true love s kiss; sisterhood; sisterly; Grimm; Grimm brothers; parental approval; matriarchal approval; matriarchal; matriarchy; stereotyping; evil queen; rate; rater; rating; measure; measuring; wicked stepmother; binary gender; gender binarity; binary genders; gender identities; gender identity; gender identity formation; identity formation; animation; cell animation; the Smurfette principle; strong women; strong girls; girlie; positivism; positivistic; film studies; analysis; analyses; antagonism; action; coding; cultivation effect; cultivation effects; socialization effect; socialization effects; coded content analysis; simple metrics; cognition theory; connotations; cultivation theory; socialization theory; depictions of femininity; plasticity; human brain; damsels in distress; feminist research; inequality; gender inequality; media studies; heroines; mass media; social media; images of women; woman as image; reading; interpretation; modern day fairy tales; Disney; prinsessor; Disneyprinsessor; Disney-prinsessor; kön; genus; genusvetenskap; Bechdel; Bechdel test; Bechdeltest; Bechdeltestet; Walt Disney; Pixar; Frost; barn; flickor; kulturuppväxt; representationer; skildringar; intryck; taltid; talk time; talktime; gendertimer; jämlikhet; innehållsanalys; feminin; feminism; könsroll; könsroller; socialisering; socialiseringsmodellen; passiv; hushållsarbete; aktiv; media; post-feministisk; postfemininstisk; nyckeltal; populärvetenskaplig; populärvetenskapligt; naturen; uppväxt eller gener; gener eller upppväxt; uppfostran; genetik; könsskillnader; könsuttryck; experiment; hjärnan; plasticitet; konstruktivism; kultivationsteori; kognitiv teori; kvantitativ; kvantitativa mått; kvantitativa metoder; stereotyper; stereotyp; stereotypisk; kvinnnor; kvinna; kön; biologiskt kön; mått; nyckeltal; femininitet; textanalys; filmanalys; kuvad; underkastad; submissiv; oberoende; pappas flicka; patriarkat; patriarkisk; patriarkalt godkännande; manlig; maskulin; kön; genus; äktenskap; kärlek vid första ögonkastet; saga; sagor; bröderna Grimm; film; Mulan; Pocahontas; Snövit och de sju dvärgarna; Askungen; Törnrosa; Den lilla Sjöjungfrun; Skönheten och Odjuret; Aladdin; Trassel; Modig; Frost; Prinsessan och Grodan; Merida; förhållanden; sann kärlek; Grimm; matriark; matriarkisk; patriarkalt godkännande; matriarkalt godkännande; bedöma; betygsätta; mått; mäta; ond styvmor; binära kön; könsidentitet; könsidentiteter; animation; Smurfan; starka kvinnor; starka flickor; positivistisk; positivism; filmvetenskap; filmstudier; antagonism; protagonist; hjältinna; kodning; kultivationseffekten; socialiseringseffekten; socialisationseffekten; kodad innehållsanalys; förenklade mått; kognitiv teori; konnotationer; konnotera; feministisk forskning; könsbalans; mediastudier; mediestudier; massmedia; social media; bilder av kvinnor; kvinnan som bild; images of women; woman as image; reading; interpretation; modern day fairy tales; tolkning;

   Abstract : Simple content analysis methods, such as the Bechdel test and measuring percentage of female talk time or characters, have seen a surge of attention from mainstream media and in social media the last couple of years. Underlying assumptions are generally shared with the gender role socialization model and consequently, an importance is stated, due to a high degree to which impressions from media shape in particular young children’s identification processes. READ MORE