Essays about: "message marketing"

Showing result 16 - 20 of 163 essays containing the words message marketing.

  1. 16. Secret sustainability: A case study of why a company might go silent with its green achievements

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Antonia Alan; Jenny Trolläng; [2022]
    Keywords : Greenhushing; Green Blushing; Green Communication; Green Marketing; Corporate Social Responsibility;

    Abstract : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. READ MORE

  3. 17. Consumer Interpretation of Social Media Campaigns : A Qualitative Research on Millennials' Interpretation of SMM Campaigns

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Gian Hassan Reza; Fakhri Shehab; [2022]
    Keywords : Consumer behaviour; social media marketing; interpretation; TikTok;

    Abstract : Consumers had either positive or negative interpretations based on multiple factors. However, the factors we were able to spot were the following: 1. Content 2. Timing 3. READ MORE

  4. 18. “Yebo Gogo, it’s time to braai Mzansi!” Code-Switching, Borrowing, Prestige, Slang, and Persuasion in the Digital Marketing Industry of South Africa

    University essay from

    Author : Daniel Neate; [2022]
    Keywords : Advertising; code-switching; borrowing; slang marketing; covert or overt prestige;

    Abstract : This paper will analyse code-switching, borrowing, slang, and covert or overt prestige in online and television media. The days of OOH (Out Of Home) advertising are becoming obsolete and moving toward a digital age. READ MORE

  5. 19. Fashionable Activism: A study of corporate activism in fashion brands' marketing communications and the effects of congruence as moderated by brand type and political leanings

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Andrea Jernberg; Vendela Angerlöv; [2022]
    Keywords : Corporate activism; Congruence; Marketing; Political leanings; Fashion brands;

    Abstract : Corporate activism (CA) has become a commonplace occurrence whereby brands express support for different social-political causes. Despite its increasing prominence, corporate activism has not been extensively researched. READ MORE

  6. 20. Self-branding on elite level : How female athletes use social media for empowerment

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Stephanie Wiebach; [2022]
    Keywords : social media; feminism; empowerment; sports; athletes; self-branding; media; economics; management; ethics; digital marketing; internet; diversity; society; female athletes; new media; strategy; sociala medier; feminism; egenmakt; idrott; atlet; self-branding; media; ekonomi; hantering; etik; digital marknadsförare; internet; mångfald; samhälle; kvinnliga idrottare; nya medier; strategi;

    Abstract : Professional athletes use social media for many different purposes. That includes sharing personal lives, sport achievements as well as endorsements and branding activities with sponsors. READ MORE