Essays about: "green trust"

Showing result 31 - 35 of 69 essays containing the words green trust.

  1. 31. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalida Akter; [2020]
    Keywords : Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Abstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE

  3. 32. Social integration genom meningsfulla möten i det offentliga rummet : Malmö Stads arbete för en enad stad

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Bim Byström; [2020]
    Keywords : offentliga rummet; offentliga platser; social integration; segregation; möten; mötesplatser; stadsutveckling; social hållbarhet; Malmö; public space; public places; social integration; segregation; meetings; meeting places; city; social sustainability;

    Abstract : Denna uppsats undersöker huvudsakligen hur Malmö Stad arbetar med det offentliga rummet för att främja meningsfulla möten och social integration. Genom en dokumentstudie och intervju med respondent från organisationen söktes svar på uppsatsens frågeställning. READ MORE

  4. 33. Keen to be green? Consumer perceptions of green advertising in the skincare industry : Consumer perceptions of green advertising in the skincare industry

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Lana Rasool; Lisa Eriksson; [2020]
    Keywords : Green advertisements; green perceived risk; green trust; green skincare; green marketing; green content.;

    Abstract : Date: 2020-06-09 Level: Master thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors: Lisa Eriksson (91/08/31) Lana Rasool (97/02/23)  Title: Keen to be green? Consumer perceptions of green advertising in the skincare industry Tutor: Konstantin Lampou Keywords: Green advertisements, green perceived risk, green trust, green skincare, green marketing, green content.  Research- questions: How do consumers perceive green content in advertisements?  What aspects create perceptions of trust? What aspects create perceptions of risks? Purpose: The purpose of this study is to explore how consumers perceive green advertising practices in the skincare industry and what aspects affect perceptions of trust and risks. READ MORE

  5. 34. Samhällsplanering – ett barn av sin tid? : modernismens och nyliberalismens påverkan på barns utemiljöer i staden

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Alexander Stigertsson; Rebecka Palmqvist; [2020]
    Keywords : samhällsplanering; modernism; nyliberalism; barns hälsa; barnvänlighet; barnperspektiv; Malmö; Landskrona; urban Planning; Neo- Liberalism; children’s Health; child- Friendliness; children’s Perspective;

    Abstract : Samhällsplanering har alltid präglats av ideologier. Uppfattningen om hur staden ska planeras och formas har samtidigt varit allt annat än enig. Under de modernistiska åren från 1930-talet fram till omkring 1970-talet decentraliserades staden. READ MORE

  6. 35. Impact of Green Marketing on Consumer Behaviour : A case study on the Furniture Industry

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Olivia Beinö; Linnéa Alexanderson; [2020]
    Keywords : Green Marketing; Sustainable Marketing; Green Product; Furniture Market; Greenwashing; Consumer Behaviour;

    Abstract : Abstract Background   The furniture industry is depending on natural resources, which are threatened by both consumption and climate change. Therefore, companies need to understand their responsibility for sustainable development and preserving the resources to operate in the future. READ MORE