Essays about: "social media marketing tool"

Showing result 16 - 20 of 143 essays containing the words social media marketing tool.

  1. 16. The effect of influencer marketing on the buying behavior of young consumers : A study of how the purchase intention of young consumers is affected by brands within the fashion and beauty industries

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Jade Verplancke; Noémie Gelati; [2022]
    Keywords : Influencer marketing; Influencers; Social media marketing; Consumer behavior;

    Abstract : Background: In marketing today, influencer marketing has become a very efficient tool for companies within the beauty and fashion industry. With the utilization of social media and social media influencers, it become easy for brands to promote products and reach large audiences. READ MORE

  3. 17. Newsjacking and generation Z consumer behavior : Identifying patterns through a comparison with generation Y

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Alice Goret; Erik Lifvergren; [2022]
    Keywords : Generation Z; Generation Y; Newsjacking; Social Media; Value Creation;

    Abstract : The term Newsjacking was popularized by David Meerman Scott in his book “The new rules of marketing & PR” (2020). The author describes this practice as a tool for marketers that consists in turning “a breaking news story” into an advertisement (p. 360). READ MORE

  4. 18. Instagram Content Publishing and Its Effect on Stock Prices for Swedish Firms : A multiple case study on the economic effect of social media publishing for firms

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Edwin Carlsson; Niklas Ek; [2022]
    Keywords : stock prices; social media; synthetic control group; Instagram; aktie-pris; social media; syntetisk kontrollgrupp; Instagram;

    Abstract : Background. Instagram as a social media platform is used by firms as both a com- munication, marketing and promotion tool. In analyses of firms on Twitter, several authors have found connections between positive changes in stock returns and posts on Twitter regarding the firm, both from and about the firm. READ MORE

  5. 19. Self-branding on elite level : How female athletes use social media for empowerment

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Stephanie Wiebach; [2022]
    Keywords : social media; feminism; empowerment; sports; athletes; self-branding; media; economics; management; ethics; digital marketing; internet; diversity; society; female athletes; new media; strategy; sociala medier; feminism; egenmakt; idrott; atlet; self-branding; media; ekonomi; hantering; etik; digital marknadsförare; internet; mångfald; samhälle; kvinnliga idrottare; nya medier; strategi;

    Abstract : Professional athletes use social media for many different purposes. That includes sharing personal lives, sport achievements as well as endorsements and branding activities with sponsors. READ MORE

  6. 20. The Role of Social Media in the Activism Measures of Nonprofit Organizations : An Empirical Study of Nonprofit Organizations

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sara Ruzic; [2022]
    Keywords : Social Media; Twitter; Facebook; Instagram; LinkedIn; Digitalization; Digital Ecosystem; User Behavior; Digital Activism; Digital Marketing; NPO Nonprofit Organization ; BLM Black Lives Matter ; LISC Local Initiatives Support Corporation ; DDM Dolgin Digital Marketing ; IRC International Rescue Committee ;

    Abstract : Social media and its underlying technologies have created an advanced and sophisticated platform for digital activism. As a result, companies and organizations are undergoing a pivotal transition in how they reach and engage with users in a fast and efficient manner. READ MORE