Essays about: "Marketing Thesis samples"

Showing result 1 - 5 of 10 essays containing the words Marketing Thesis samples.

1. 1. Female entrepreneurship on social media; An analysis ofGreek female artists using Instagram for entrepreneurialpurposes

   University essay from

   Author : Irene Kontogianni; Georgia Germanakou; [2021]
   Keywords : entrepreneurship; digital entrepreneurship; cultural entrepreneurship; mediatization; social media; creativity; innovation; cultural capital; marketing mix; entrepreneurial marketing; digitalization;

   Abstract : The main purpose of this thesis is to recognize the entrepreneurial identity of femaleartists today in Greece, as portrayed from their accounts on Instagram. This study uses aquantitative method to examine the ways in which artists become digital and culturalentrepreneurs. READ MORE

3. 2. Searching for a sensory vocabulary for Swedish vegetables : an exploratory study of the flavour and aroma characteristics of carrot, cabbage and onion

   University essay from SLU/Dept. of Plant Protection Biology

   Author : Jenny Arnér; [2021]
   Keywords : sensory; flavour; quality; vegetable; descriptive; analysis; QDA; vocabulary; marketing; carrot; cabbage; onion; horticulture;

   Abstract : Flavour is an important aspect in the consumption of fruits and vegetables. However, the current regulatory context within EU for the quality of fruit and vegetables involve standards that lay primary emphasis on visual properties but limited focus on flavour and nutrition. READ MORE

4. 3. The Power of Innovation : Exploring Innovativeness and its Influence on Brand Loyalty in a Saturated Market through the Eyes of Generation Y

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Lovisa Andreasson; Michaela Ek Berglund; Alice Svensson; [2018]
   Keywords : Innovation; Marketing Innovation; Brand loyalty; Generation Y; Red Bull; Saturated Markets; Low-Involvement Products;

   Abstract : Problem Saturated markets are known to be competitive, with a wide selection of alternatives. In a saturated market is essential to differentiate a brand to compete in a market. Therefore, innovation has become a central part of a brand’s DNA when developing strategies, such as product evolvement and marketing. READ MORE

5. 4. Influencer marketing’s effect on brand perceptions – A consumer involvement perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Victor Ekstam; Livia Bjurling; [2018]
   Keywords : Influencer marketing; consumer involvement; brand attitude; brand personality; social media marketing; Business and Economics;

   Abstract : Purpose: The purpose of this study is to enhance the understanding of how different groups of consumers perceive a brand depending on whether they are exposed to influencer marketing or paid social media marketing. Methodology: A descriptive quantitative study with a between-subjects design was conducted using a digital survey. READ MORE

6. 5. Effective Events : A quantitative study analyzing if event marketing can help business students find a potential employer

   University essay from Umeå universitet/Företagsekonomi

   Author : Marina Björnström; Maja Lundmark; [2016]
   Keywords : Events; Event Marketing; Employer Branding; Marketing; Branding; Marknadsföring; Event Marknadsföring; Events;

   Abstract : The main object of this thesis is to study and explore if students at Umeå School of Business and Economics (USBE) can find potential employers though Event Marketing (EM). The authors will analyze EM as a tool for interaction and information, and if these tools will help students gain more knowledge about companies that can make them more interesting as potential employers. READ MORE