Essays about: "gender experiments"
Showing result 21 - 25 of
28 essays containing the words gender experiments.
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University essay from Göteborgs universitet/Graduate School
Author : Evelina Lundmarck; Janna Löhr; [2015-07-08]
Keywords : Social Marketing; Commercial Marketing; Norm-breaking Advertisements; Stereotypes; Gender-Roles; Traditional Family; Brand Image;
Abstract :
Abstract: Current paper proposes a novel marketing approach that originates from the intersection of social and commercial
marketing, suggesting that social and commercial goals have the potential to be combined in advertisement by transgressing
harmful social norms. The research was undertaken in order to tests the effects of advertisements breaking harmful social norms
compared to advertisements following and reinforcing existing harmful social norms with regard to the beholder’s perception of
the brand image. READ MORE
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University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation
Author : Johan Nyh; [2015]
Keywords : Disney; princesses; Disney princesses; gender; Bechdel; Bechdel test; Walt Disney; Pixar; Frozen; children; girl; culture; gender representations; talk time; talktime; gendertimer; equality; content analysis; female; feminism; feminist; gender role; socialization model; gender role socialization model; passive; domestic; active; media; post-feminist; gender role portrayals; key measures; popular; nature or nurture; genes or environment; gender differences; expressions of gender; gender experiments; neurological; brain; plasticity; constructivist; cultivation theory; social cognitive theory; quantitative; quantitative measures; quantitative methods; stereotypes; stereotype; stereotypical; women; character count; biological sex; biological gender; metrics; femininity; textual analysis; submissive; submissive behaviour; independence; daddy s girl; patriarchy; patriarchal; patriarchal approval; wicked women; old wicked women; wicked witch; male; masculine; masculine characteristics; feminine characteristics; genders; marrying; marriage; love at first sight; empowerment; fairy tale; fairy tales; film; movie; films; movies; Mulan; Pocahontas; Snow White; Snow White and the seven dwarfs; Cinderella; Sleeping Beauty; Little Mermaid; The Little Mermaid; Beauty and the Beast; Aladdin; Tangled; Brave; Frozen; The Princess and the Frog; Merida; relationship; relationship formation; true love; true love s kiss; sisterhood; sisterly; Grimm; Grimm brothers; parental approval; matriarchal approval; matriarchal; matriarchy; stereotyping; evil queen; rate; rater; rating; measure; measuring; wicked stepmother; binary gender; gender binarity; binary genders; gender identities; gender identity; gender identity formation; identity formation; animation; cell animation; the Smurfette principle; strong women; strong girls; girlie; positivism; positivistic; film studies; analysis; analyses; antagonism; action; coding; cultivation effect; cultivation effects; socialization effect; socialization effects; coded content analysis; simple metrics; cognition theory; connotations; cultivation theory; socialization theory; depictions of femininity; plasticity; human brain; damsels in distress; feminist research; inequality; gender inequality; media studies; heroines; mass media; social media; images of women; woman as image; reading; interpretation; modern day fairy tales; Disney; prinsessor; Disneyprinsessor; Disney-prinsessor; kön; genus; genusvetenskap; Bechdel; Bechdel test; Bechdeltest; Bechdeltestet; Walt Disney; Pixar; Frost; barn; flickor; kulturuppväxt; representationer; skildringar; intryck; taltid; talk time; talktime; gendertimer; jämlikhet; innehållsanalys; feminin; feminism; könsroll; könsroller; socialisering; socialiseringsmodellen; passiv; hushållsarbete; aktiv; media; post-feministisk; postfemininstisk; nyckeltal; populärvetenskaplig; populärvetenskapligt; naturen; uppväxt eller gener; gener eller upppväxt; uppfostran; genetik; könsskillnader; könsuttryck; experiment; hjärnan; plasticitet; konstruktivism; kultivationsteori; kognitiv teori; kvantitativ; kvantitativa mått; kvantitativa metoder; stereotyper; stereotyp; stereotypisk; kvinnnor; kvinna; kön; biologiskt kön; mått; nyckeltal; femininitet; textanalys; filmanalys; kuvad; underkastad; submissiv; oberoende; pappas flicka; patriarkat; patriarkisk; patriarkalt godkännande; manlig; maskulin; kön; genus; äktenskap; kärlek vid första ögonkastet; saga; sagor; bröderna Grimm; film; Mulan; Pocahontas; Snövit och de sju dvärgarna; Askungen; Törnrosa; Den lilla Sjöjungfrun; Skönheten och Odjuret; Aladdin; Trassel; Modig; Frost; Prinsessan och Grodan; Merida; förhållanden; sann kärlek; Grimm; matriark; matriarkisk; patriarkalt godkännande; matriarkalt godkännande; bedöma; betygsätta; mått; mäta; ond styvmor; binära kön; könsidentitet; könsidentiteter; animation; Smurfan; starka kvinnor; starka flickor; positivistisk; positivism; filmvetenskap; filmstudier; antagonism; protagonist; hjältinna; kodning; kultivationseffekten; socialiseringseffekten; socialisationseffekten; kodad innehållsanalys; förenklade mått; kognitiv teori; konnotationer; konnotera; feministisk forskning; könsbalans; mediastudier; mediestudier; massmedia; social media; bilder av kvinnor; kvinnan som bild; images of women; woman as image; reading; interpretation; modern day fairy tales; tolkning;
Abstract :
Simple content analysis methods, such as the Bechdel test and measuring percentage of female talk time or characters, have seen a surge of attention from mainstream media and in social media the last couple of years. Underlying assumptions are generally shared with the gender role socialization model and consequently, an importance is stated, due to a high degree to which impressions from media shape in particular young children’s identification processes. READ MORE
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University essay from Lunds universitet/Mänskliga rättigheter
Author : Ranchor Sandberg; [2015]
Keywords : Masculinity; Objectification; Feminist narratology; Video game; Priming; Gender role; Cultural Sciences;
Abstract :
Previous studies on the representation of gender roles video games, and how they are able to affect the consumers' understanding of their own gender identity, often focus on the portrayal of female characters and their effect on male and female consumers. This present study deviates from this common trend and chooses to investigate how expressions of masculine identity are designed towards the objectification of women, to gain an understanding of how this sort of narrative may affect male players to adopt a similar attitude. READ MORE
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University essay from Göteborgs universitet/Statsvetenskapliga institutionen
Author : Johan Ryde; [2014-04-11]
Keywords : gender; gender stereotypes; gender identification; stereotype manipulation;
Abstract :
Experimental research in the US has shown that male and female politicians are evaluated differently. Such research has been lacking in a Nordic setting. By conducting an experiment on secondary education pupils in Sweden we bring this research into the modern Nordic setting and reconfirm that politicians are affected by gender stereotypes. READ MORE
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University essay from SLU/Dept. of Clinical Sciences
Author : Maija Cederwall; [2014]
Keywords : Mouse; Positive reinforcement; Training; Procedures;
Abstract :
The mouse (Mus musculus) is the most commonly used mammal in biomedical research and can easily be restrained by both hand and by a device. Restraining animals causes stress that not only decreases the animal’s wellbeing, but may also influence the research results. READ MORE
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